L’Oreal Professionnel Scalp Beautyverse

To launch its new Scalp Advanced range of products, L’Oreal Professional invited 200 of the top influencers of the country to experience a unique “Beautyverse” with a myriad of amazing experiences and insights into the new products.

The influencers were paired with 200 of the country’s top hairdressers who experienced the beautyverse with them, enhancing the experience with their professional knowledge and understanding of the new products and the ingredients used to make them.

The event showcased many specialized activations like the Lab Zone, where each key ingredient of the scalp range of products was broken down into easy-to-understand detailed explanations and experiments, conducted by actual scientists from the L’Oreal team.

The diagnosis zone allowed the hairdressers to examine the scalp of the influencers using specialized tools, and recommend the correct products based on the examination, which were then dispensed from a working vending machine created for the event.

The product zone housed state-of-the-art touch sensor tables, which displayed information about each product when physically placed on them. Sensor-enabled podiums showcased product information on its screen, when one was lifted up off the podium shelf.

A large stage with multiple LED panels was the central attraction at the event and served as a space for content creation post the speeches from the top officials of the brand.

Every area of the event was carefully crafted to facilitate creative content creation, be it the multiple photo ops, product displays, the bar with beautiful LED backdrops, and also the walls of the event space.

The Scalp Advanced Beautyverse was an exclusive, content creators’ paradise.