Lord of the Fries is a fast food business built deliciously slowly | #594
Podcast host Tim Reid with Lord of the Fries co-founder Amanda Walker

Lord of the Fries is a fast food business built deliciously slowly | #594

Lord of the Fries co-founder Amanda Walker is all about fast food, and slow business. Despite already having 23 retail outlets nationally (including one in NZ), an online store, her own mac & cheese brand and a range of merch, co-founder Amanda Walker is in no hurry to build an empire. Instead, her and her two partners are building a business they love, in their own time whilst largely avoiding the normal stresses that the rest of us experience daily! It’s a refreshingly slow but insightful episode 594 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

Listen to the episode here -> https://smallbusinessbigmarketing.com/how-to-build-a-business-slowly/

A little more about Lord of the Fries Co-Founder Amanda Walker …

 Lord of the Fries is an Aussie fast food chain, launched in 2004, specialising in creating the world’s best hot chips.

With prominent locations all over Australia and one in New Zealand, I’ve walked past them often but never sampled their chippies. I’ve no idea why, as (just quietly) I’m partial to a hot chip … with chicken salt!

That said, my Vegan daughter Steph along with all her friends are Lord of the Fries addicts.

What I love about co-founder Amanda Walker’s approach to business is the slowness in which she and her two business partners (one’s her hubby) approach growing it. They avoid stress, meditate twice daily, and aren’t greedy, which enables them to make considered decisions without the usual stresses the rest of us carry.

So join me as Amanda shares her insights into idea creation, launching and growing a business, why and how to take the slow option, franchising, working with family, social media and plenty more. 

BTW, I unfairly suggest Lord of the Fries’ socials are a bit underdone (I was wrong) … they’re better than my research showed.

I started off by asking Amanda her favourite way to eat the humble potato …

My #1 take away from that interview?

Slow down.

As a business owner, remember to take your foot off the pedal every now and then. Catch yourself if you’re racing everywhere. If you find yourself being short with others. Just slow it all down and smell them roses. Building a business is not dissimilar to raising a child … so enjoy the ride instead of racing through it.

Let me know what grabbed your attention, or maybe you want to tell me what’s on your marketing mind by leaving a comment below or call The Small Business Big Marketing Hotline on +61 480 015 150.

@Amanda Walker - Cofounder of Lord of the Fries.

Resources mentioned in episode 594 of The Small Business Big Marketing Show …

 How to create a high-converting website with Greg Merrillees

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Priya Mishra

Management Consulting firm | Growth Hacking | Global B2B Conference | Brand Architecture | Business Experience |Business Process Automation | Software Solutions

1 年

Tim, thanks for sharing!

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Adam Matthews

Be Better Than Yesterday.

2 年

Was a great listen, and great story. Well done Lord of the Fries.

Gerald Grubwinkler

Eco Greenhaus - Composite Bamboo and Timber Products Made Sustainably

2 年

Great stuff Tim & Amanda. I still use FORD all the time. Works a treat.

Leanne Faulkner

Helping female small business owners to harness their power and thrive at work on their own terms. Workplace Mental Health Expert | Keynote Speaker | Rereadable Bookstore Owner.

2 年

Can't wait to listen and share with our students :)

Jenny Richards

Founder/Dog Mum at THE PAW GROCER ?? The Governor of Victoria EXPORT AWARDS 2024 winner - Women in Export ???? ** State Finalist Telstra Best of Business Awards 2022 **

2 年

I listened to this last night. Great interview Tim Reid & Amanda Leigh Walker

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