The LOOP Six-Step Strategy - 2. Workflow

Once Marketing is clear on what it needs to do for the business, does it have the right capacity and workflows to deliver within its audience teams?

Efficient campaign management is everything we do.

Your processes need to run like a well-oiled machine and be able to answer vital questions, such as:

• Do you have the capacity to deliver prioritised marketing plans?
• Are your timescales realistic?
• Have you considered compliance at every stage?
• Is there anything you can reuse and adapt for efficiency?

We often see examples of briefs accepted, without the Marketing team having the capacity to deliver them.

Any inefficiencies in the process can have damaging knock-on effects such as:

• Missing out on opportunities in ‘take to market’ plans
• Reduced morale among team members, when they don’t have adequate capacity to deliver their best
• A lower-than-expected ROI

You only get one chance to launch a successful campaign.

A lack of planning can lead to costly mistakes. LOOP’s experience in Creative Services for regulated industries will help you navigate the steps to success.??

Introducing our workflow expertise

An average delivery cycle is 12 weeks. Ask yourself what can truly be delivered, start to finish, during this time block. Often the workstack is far too ambitious.

Our experience and strategic know-how deliver new and more efficient ways of working, including:

• Effective brief interrogation through the full creation cycle
• Frictionless processes and handoffs amongst the team
• Learnings from previous campaigns and retrospectives
• Deploying the right people to the right tasks

And, always asking what can be reused or made more efficientfrom previous campaigns?

What makes LOOP different?

As well as optimising your workflow, we’ll ensure your marketing activity is measured, optimised and redeployed. And all with teams that understand the complexities and nuances of risk and compliance within regulated industries.

At LOOP, we build dedicated Creative Hubs of creative and management specialists in financial services.

We operate differently from consultants and other creative agencies. How? By providing you and your teams with more efficient and repeatable workflow management methods.?

• We always start by understanding your workstack – see our previous blog
• We’ll help you centrally plan your workflow, allocating to your audience teams to match their capacity
• We use the right MarTech for complex, high-volume campaigns. The end-to-end process becoming far more efficient
• We’ll create a methodical process to allow each team to focus on what they do best

When you work with LOOP, our experience of Agile working and Sprint planning will make it clearer and easier for everyone to deliver their best work.

What are the benefits of LOOP’s workflow experience?

Below are just some of the benefits we’ve demonstrated to our clients by building streamlined workflows in regulated industries:?

• Confidence that all work, within a delivery cycle, is capacity planned to match the team and third-party partner resources
• Greater clarity on who’s doing ‘what’ and ‘when’
• Eliminating unnecessary duplication of work and handoffs
• Delivering a unified process and platform that can be refined and optimised over time

The upshot of all this?

Happier, more productive Marketing teams that produce customer-first campaigns at scale. And have the capacity to optimise and learn from market results.

What do others have to say?

“Not only do we understand the business's requirements, but we can now confirm that they match the capacity of our expert audience Marketing teams, allowing them to create great work.”

To learn more about our workflow process or the rest of our six-step process get in touch and see how we can help.