The Loop: January 2025 Edition
Happy New Year, and welcome to 2025!
A new year means new opportunities to grow, connect, and thrive in the affiliate marketing space.?
Reporting Essentials eBook
One opportunity for growth involves mastering reporting tools within digital marketing.
Commission Factory just launched a FREE eBook designed to help marketers at every level improve their reporting toolkit and analytical skills. It's the perfect guide to strengthen reporting skills and prove the impact of marketing on lead generation, acquisition, and long-term growth.
Budgeting Tools in the Affiliate Channel
Looking to maximise ROAS in 2025? As we kick off the new year, our latest article dives into the essentials of refining your affiliate marketing budget to stay ahead in the ever-changing digital landscape. Discover why a well-structured budget is key to driving scalable growth, how to align your goals with actionable insights, and ways to leverage industry benchmarks to outpace the competition.
Whether you’re optimising an established affiliate program or starting fresh, this guide equips you with the strategies and tools to make confident, data-driven decisions that deliver real results. Read the full article here.
Planning Ahead? Your 2025 Retail Calendar
Additionally, planning your affiliate marketing strategy for 2025 is essential for maximising opportunities during important retail and e-commerce events throughout the year. From seasonal sales to peak retail periods, aligning your campaigns with these retail events can help drive engagement and boost conversions significantly.
Whether you’re looking to refine your strategy or build your calendar, understanding these key dates is essential to growth within the channel. Your 2025 guide is ready—click here to discover 2025's dates and to download your own digital calendar!
Ensuring Fair Attribution: Commission Factory's Approach
Lastly and very importantly, fair attribution is at the heart of effective affiliate marketing. Through our advanced tools and features such as Cross-Channel Attribution Reports, Clickless Coupon Tracking, and Soft Cookies, Commission Factory ensures every partner’s contributions are accurately recognised.
Our commitment to fairness extends to regular compliance reviews and alternative remuneration models, such as fixed fees and CPC, ensuring balanced recognition. Click here to learn more about the tools and benefits of fair attribution.
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Warm Regards,
Commission Factory