A Looney Attention-Grabbing Secret That Keeps Website Visitors Glued To Your Site

Out of curiosity…

..I typed the following question into The Google:

Does an atom have a color?

Let me tell you, dear subscriber, the answer was truly fascinating and extremely educational.

You’re gonna love this! Check it out:

Traditional reflection, refraction, and absorption constitute a bulk phenomenon where each ray of light interacts with dozens to millions of atoms at the same ti…Huh?

What was that?

You don’t care?

Hm.

Not into chemistry and physics, eh?

Alright, then, how about this one:

I Google searched this: How long do you have to capture some’s attention online?

Wanna know what popped up with that one?

Maybe?

Well, you can go back to Farcebook or Instascam if you want to, but if you have a website that is set up to generate business leads, I would sit tight if I were you.

Plowing on.

Well anyway, the latter Google search spewed forth a bunch of answers. Some tech geeks say you have 15 precious seconds to capture a website visitor’s attention, others claimed you have just 7 seconds… and a lot of them said you only have 2.7 seconds.

I dunno what the correct answer is, but we can safely say that you don’t have veddy long, Igor.

Now, here’s something I suspect is true: most marketers don’t pay nearly enough attention to…

…Getting and Keeping Their Website

Visitors’ Attention!

Foolish I say.

Foolish!

Listen: if your website is designed to capture leads for your business, you should be doing EVERYTHING in your power to get and keep your website visitors’ attention.

No attention – no leads.

No leads – no sales.

No sales – no money.

No money – no honey.

You get the picture.

Look, let’s get a little practical, shall we?

What can one do to capture (and keep) the attention of your website visitors and subscribers?

Well, I’m gonna give you a little attention-getting lesson that I learned from a man who was perhaps the greatest “attention keeper” the world has ever seen.

Yes, my friend, this man entertained millions of kids (and adults) over seven decades, and his body of work is still entertaining millions of people all over the world.

My guess is, you have spent hundreds of hours (maybe more) glued to the TV watching this creative genius’s work.

Okay, enough teasing. The creative genius I’m referring to is none other than the late, great Chuck Jones.

Chuck Jones was the mastermind behind Warner Bros. Looney Tunes. He wrote, produced, and directed all the classic cartoons which featured characters the likes of Bugs Bunny, Daffy Duck, Wile. E. Coyote, Porky Pig, and a slew of others.

Needless to say, the man knew a thing or two about hacking people’s attention and not letting it go. Now, how did this guy approach his work? How did he make such compelling content? And, how did he turn viewers into rabid fans that kept coming back for more, year after year?

It sure would be great to climb inside the genius mind of someone like Chuck Jones, wouldn’t it?

I mean, you could find out what he focused on when coming up with his content.

Well, guess what?

We CAN climb inside the genius mind of Chuck Jones. Kinda.

How? By reading and analyzing his quotes. (there are also a few rare interviews out there, and there’s his biography. Hunt them down. I certainly will be)

You know, quotes are gold.

They cut to the heart of things. They are all killer and no filler. And best of all, they save you time! For example, I recently read Brian Cranston’s biography. It’s was okay. But I think I learned more about what made Brian Cranston tick, what his mindset is, and what he has learned over his lifetime by reading all the Brian Cranston quotes floating around online. I’ve always been a big fan of reading quotes. And after reading a few deathly boring biographies, I’m now an even bigger fan of reading quotes. By the way, there are always exceptions, like, for example, Anthony Keide’s (lead singer of the Red Hot Chili Peppers) biography. That is a must-read biography.

But generally speaking, you can learn just as much (if not more) about how someone ticks and glean from their wisdom, successes, failures, and experience by just reading all their quotes.

Well, that was a nice little digression, wasn’t it?

I think so.

O.K.

Let’s wrap this baby up.

Below is one of the most insightful quotes from Chuck Jones that I believe, if you take it to heart and adopt his approach to content creation, your content will become dramatically more engaging.

Subscriber, I say, subscriber, pay attention to thisahere quote:

“Eschew the ordinary, disdain the commonplace. If you have a single-minded need for something, let it be the unusual, the esoteric, the bizarre, the unexpected.” Chuck Jones

Now, if you want to take your attention-getting skills and content creation to a level you never thought possible, then do something about it!

Oh, yeah, like what?

Like getting your dirty paws on this: The 24 Laws of Getting (and keeping) Attention – and how to turn it into cold, hard cash.

That’s all folks!

Your friend,

Kelvin

Email Marketing Maverick

P.S. Actually, that’s not all. I have an interesting story for ya. Yesterday I overheard two sociologists chatting by the pool. One turns to the other and asks, Have you read Marx? to which he replies, “Yes!, it’s these damn wicker chairs.”

That’s a joke, son! You missed it! Flew right by ya! (Foghorn Leghorn)