Looking for a Way to Get the Most Out of Your Google Ads?
Two Trees PPC
Clicks Don’t Pay the Bills—Revenue Does. We Engineer Paid Media That Scales, Converts & Delivers Real ROI.
Hey, we get it. Getting the most out of your Google Ads is important! Whether you're focusing on Click-Through Rates or Conversions, ensuring that your paid ads are providing you with a great ROI is a necessity. That is why we are especially excited to share Google Performance Max with you.
Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad with an optimal bid to maximize campaign performance. Google shares, "Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. Performance Max combines Google's automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more. They're all empowered by your specific advertising objective (for example, if you have a CPA or ROAS target) and the creative assets, audience signals, and optional data feeds you provide."
In other words, it is designed to help you get more conversions from your paid ads. Helping you to keep your CTRs and Conversions high!
Ad Tracking: The 3 Main Types & How to Do It Effectively
Through ad tracking, advertisers, marketers, marketing agencies, and businesses can accurately measure, test, and revise ads based on how users interact with those online campaigns.
Ad tracking is one of the most effective ways to measure your digital marketing campaign performance. As marketers, we can track data for each campaign we run through pretty much any platform, (Google, Facebook, search, display, etc.), to help us create better and more profitable campaigns. If you’re unfamiliar with this territory, or you’re dipping your toe into understanding how to use this information to improve your ads, let’s dive in.
Avoid These 3 Facebook and Instagram Ad Mistakes
Did you know that we average 144 minutes on social media per day and that most of that time is spent on Facebook and Instagram? That is a lot of time spent hanging out in one area of the World Wide Web.
So, it goes with out saying that social media advertising is a large part of the marketing budget for many companies. As advertisers, it’s our responsibility to understand the audience we’re speaking to, including how much time they spend online and where they spend their time online. This allows us to understand how, when and where your business needs to show up online. If you’re trying to go it alone or you’re just starting out with paid ads, know that advertising on an ever-changing platform can be tricky. Whether you’ve been advertising on Facebook and Instagram for a while or if you’re new, we all make a few common mistakes. That is why we’re diving into the Top 3 Facebook and Instagram Ad Mistakes and how to avoid them.
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How You Can Use Local SEO Tactics to Drive Traffic to Your Business
Every day, people head on over to Google, Bing, Yahoo, DuckDuckGo, etc. and search for everything under the sun. Whether it be random questions, local restaurants, or services in our area. We are all filled with questions to which the answers can almost always be found on a search engine.
When we use these web crawlers to research location-specific businesses, like “Restaurant Near Me,” they work hard to provide appropriate and quality options for you through a business’s use of Local SEO. Search Engine Optimization is a process where a site can improve its position in the search engine results pages (SERP) for certain queries. SEO is about optimizing your website for search engines (like Google) and creating a better user experience for the people looking for your brand, product, or service. After all, you want people to visit your site, stay there, and buy from you!
Now, we’re diving into Local SEO today and wanted to share this not-so-little statistic we found from?HubSpot:
46% of all Google searches are looking for local information.
Yeah, and that percentage is only increasing. It goes to show that if your business doesn’t take local SEO into account, you can be missing out on thousands of potential customers. Local SEO allows your business to stay relevant, specifically within its geography. If you’re a service-based business or a brick-and-mortar business and want to introduce Local SEO into your business and use Local SEO tactics to drive traffic to your website, keep reading.
Why Your Website's Speed May be Sabotaging Your Marketing Efforts
When was the last time you checked your website speed? What was it? Website speed is essential in creating a positive customer experience, and if you are not on top of your website speed, you may not realize that your website could be working against you.
A slow website is a deciding factor for customers if they want to spend time on your site. According to?Website Builder Expert, one in four visitors would abandon a website that takes more than four seconds to load.
In this digital world, users expect a seamless experience. Therefore, they want to visit attractive, fast, and easy-to-use websites. Your website acts as one of your first impressions for customers, so when a user types in your website and runs into issues right away, it gives a bad first impression. If your website takes longer than three seconds to load, you could be losing a lot of visitors.?
Your website should put your user’s experience first and a faster site will create a better user experience, thus delivering you happier potential customers. Who are now more likely to buy things because they enjoy staying on your website.
So, ask yourself – what is your website speed? Do you know how to test your website’s speed? If it is taking a long time to load, what are your next steps? And, did you know that your website’s speed may be sabotaging your marketing efforts in more ways than one? Let’s dive in together and explain how your website speed could be sabotaging your marketing efforts, and how to fix it.?
How are you liking?The Digital Squeeze so far? We'd love to hear from you! Share your thoughts and comments below. And, as always, remember that behind?Two Trees PPC?is a team of real humans. Feel free to?reach out to us if we can help you in any way.