Looking for a simple tool to skyrocket sales? Try a bespoke Assessment Quiz

I like to think of the Assessment Quiz as a multi tool with seemingly endless useful applications, but one of the most effective functions is as a vital cog in the sales machine.

Applied correctly, a well designed quiz can be the leg up that sends your lead conversion rates through the roof!

Follow these three simple steps and put your quiz to work on boosting sales:

Step 1: Before the sales call?

Take a look at the prospect’s Linkedin profile and connect if you haven’t already

Look at their website and any other owned media belonging to them

Now, take your findings and cross reference them against the prospect’s quiz results, ask yourself, what’s aligned? Where are the gaps?

Step 2: During the sales call

Having completed step 1, you are going into the sales call with knowledge of their public facing image and, thanks to the quiz results, you also know what’s going on behind the scenes. This inside information will enable you to talk about the prospect’s bigger future, their goals, and WHY they want to achieve them.

Remember, behind every sale is a person, the quiz results put you in the privileged position of seeing the whole picture.

Knowing their pain points and the key areas where they are struggling enables you to help them see past these challenges and feel good about what they want, what they are buying and about themselves.?

Having talked about their quiz results and the key areas that were highlighted as needing the most help, introduce what your service does and can do to help them achieve their results.

Backup your proposition by referencing stories of success from similar clients and the types of results they got based on their goals.

Step 3: After the sales call

Follow up! Super important….?

On average, four out of five sales require five follow-ups after the initial meeting. BUT, a whopping 44% of people give up after just one!

Here at SMA Digital, our team has the skills and experience to build a quiz that works for you by asking the right questions, getting you the vital inside information and giving you the competitive edge to turn prospects into sales time after time after time.

To find out more about how we can help you achieve your own bespoke Assessment Quiz and add this valuable tool to your sales toolbelt, take our quiz and book a call with me.