“Looking for opportunities in the crisis-How to become a “light house” enterprise in the epidemic” from HBR-China
[With the resumption of work and production, enterprises need to adjust all aspects of work in a timely manner under the new situation, to ensure the health of employees, at the same time to achieve a smooth transition of the enterprise. HBR China anti-epidemic special column focused on key issues that business leaders concern after the resumption of work, and shared the suggestions and observations from invited well-known management scholars and practitioners under such situation.
In my opinion, regarding this epidemic, digital approaches and technology solutions, such as big data, cloud services, and artificial intelligence, have made an important contribution to the transmission of government instructions and epidemic information, trans-regional allocation of relief supplies, mobilization of social forces and the support to scientific research. Meanwhile, these digital approaches and solutions have a bright prospect in the future. The operating mode of enterprises, customer experience priority, and digital innovation capabilities will also be upgraded at a faster pace.]
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危中有机，怎样成为疫情中的“灯塔企业”
新冠疫情打乱了中国经济的既有节奏，企业也在应对着经济下行的大考。工信部、发改委等国家政府部门号召各级企业复产复工，尤其支持互联网、交通、快递等企业率先复产复工。而其他行业的中小企业也开始线上协同、共享员工等方式，积极复苏经济，一起迎接春天的到来。
随着复工复产的进行，企业需要在新形势下及时调整各个方面工作，在保障员工健康的同时，实现企业的平稳过渡。因此，本期《哈佛商业评论》中文版抗疫行动专题聚焦复工之后的企业领导者关心的重点问题，邀请到著名的管理学者和实践者为此建言献策。
问题：疫情过后, 会有哪些新的商业趋势和变化? 对企业来说, 挑战在哪里? 有哪些建议和对策？
此次新冠疫情当中，大数据、云服务、人工智能等数字化手段在政府指令和疫情信息传递、救援物资跨区域调配、社会力量动员和科研支持等方面均作出了重要贡献，未来将继续大有可为，企业的工作方式、客户体验至上以及数字化创新能力也将加速升级。
疫情当前，很多企业都希望通过远程办公来减少传播风险，同时也希望接下来业务能够迅速复原，业务连续性得到保障。疫情过后，会有越来越多的企业会借助数字化手段，尽快把业务连续性管理重点建立起来。
此外，直面消费者的企业可以将品牌的活动、营销、销售全面转移到线上，持续提升消费者的在线体验，重新刺激消费，同时实现快速变现，重回正轨。
疫情也是检测企业数字化创新能力的试金石，如果企业能够迅速有效地通过数字化创新能力开发出针对性的新产品或新服务，将对自身发展和社会进步带来极大的推动作用。