Looking for inspiration to build reputation and growth?
Propeller Group’s specialist knowledge in PR, Content and Business Development has helped several clients make their mark already this year. Check out below some attention-grabbing examples of our work for a range of international companies together with news about some exciting forthcoming Propeller events.
Turning the tables: Propeller’s AWE panel interviews senior journalists
Advertising Week Europe is coming up fast and we’re excited about our own panel at the event. Catching The Spark: Conversation With Journalists will take place on May 16th at 12.15pm BST / 7:15am ET. Our Director of Content Branwell Johnson will be grilling four senior editorial gatekeepers on what they weigh up when choosing which stories to cover and how best to frame a story pitch. Find out more here .
Getting the attention of the C-suite
Propeller helps to position clients as voices of authority and guidance for the C-suite. We?recently placed commentary from Nigel Vaz,?CEO of digital transformation consultancy?Publicis Sapient in this Raconteur/Times article discussing the role of AI in augmenting C-suite decision-making.
Introducing marketer voices to a client’s brand purpose report
Our content team produced a report for experience consultancy Zone on the importance of Brand Purpose for the customer and employee experience. To reinforce the report’s credentials and credibility we were able to source credible brand side commentators from Zopa, Mars, Petcare and Veolia to add insight.
Whisper it. We helped a client comment on Pentagon leaks
How often do you manage to involve a client in commentary on matters of national importance and security? We secured an opportunity for VMLY&R’s Head of Social Christina Miller in this Financial Times article on the chat platform Discord and its role in the leaking of US government secrets.
领英推荐
Amplification strategy for Samsung Ads content
As part of an integrated PR, events and social brief with Samsung Ads, Propeller is responsible for building LinkedIn page followers and promoting thought leadership content. Our organic and boosted promotion of the report “Understanding Advertising Engagement ’ in Q.1 resulted in more than?300,000 impressions,?140 leads?and more than?1,500 clicks?with a healthy?3,000 plus engagements. Overall, in Q.1, our activity has boosted Samsung Ads’ LinkedIn page followers by 36% to 3,294 followers.
Creative eye to eye with AI
The impact of AI on the ad industry is the great unknown – but this doesn’t mean it shouldn’t be discussed and interrogated. We helped devise and place a column for Ross Clugston, Chief Creative Officer at?Design Bridge and Partners?on this topic in the influential title?Fast Company .
Video content for International Women’s Day and Cannes Lions
Our digital team created video clips to use as social feed assets for the Women In Programmatic Network filmed at the organisation’s recent International Women’s Day event. If you are going to Cannes Lions this year do look out for the Propeller/Women in Programmatic Network co-hosted Tech Terrace– it’s going to be packed with interesting, relevant panels, speakers and networking opportunities – as well as providing a space to relax and escape the heat and the Croisette crowds.
Online event helps brands navigate economic uncertainty
Propeller’s Business Development team organised and promoted an online event and associated content for specialist CPG consultancy Haines McGregor.?The event theme was ‘How To Manage Your Brand Through A Recession’ and included representatives from businesses such as Mars, Innocent Drinks and Britvic. Catch up with the webinar here .