Looking To Grow Your Brand In USA? Exhibit At USATT 2024
USA Trade Tasting
USA's Annual B2B Premium Wine, Beer, and Spirits Trade Show. May 20th, 2025, Chicago.
Get ready for a truly exceptional experience at USATT 2024 on May 22-23, 2024! The USATT 2024 event promises to be the paramount gathering for the beverage industry, offering a plethora of exciting mini-events designed to enrich your industry knowledge, tantalize your taste buds, and provide unique networking opportunities for brand growth and visibility.
USATT 2024 will mark a historic moment as we swing open our doors to consumers for the very first time, offering brands an unprecedented opportunity to engage with a wider audience, receive direct feedback, and catapult their visibility in the marketplace.
Dive into an array of 24 intimate sit-down tastings, each hosted by passionate winemakers, skilled distillers, and expert importers.
Don't miss your chance to record your brand pitches at the state-of-the-art USATT studio and participate in specialized Sit down tasting sessions, including the Sommeliers Choice Awards Winners (SCA) and Bartender Spirits Awards (BSA) Winners masterclasses. Plus, it's all topped off with a glitzy B2B cocktail party on Day 1, exclusively for speakers, exhibitors, and other VIP guests.
Expo Floor
B2B - 1:00 pm to 6:00 pm:
Expo Floor, Masterclass, Sit-down Tastings - Day 1 From 1:00 p.m. to 6:00 p.m. on the first day, B2B visitors are in for an immersive experience. They gain access to the bustling expo floor, engage in enlightening masterclasses, and indulge in intimate sit-down tastings. This dedicated time allows industry professionals to explore, learn, and taste, fostering collaboration and partnerships.
B2B - 1:00 pm to 4:00 pm:
Expo Floor ONLY - Day 2
On the second day, B2B visitors have an exclusive window from 1:00 p.m. to 4:00 p.m. to explore the expo floor. This is a fantastic opportunity to discover new brands, products, and potential business connections. This concentrated time frame ensures focused networking and deal-making.
B2C - 4:00 pm to 6:00 pm:
Expo Floor, Masterclass, Sit-down Tastings - Day 2 The second day also invites B2C visitors from 4:00 pm to 6:00 pm. This is the moment when the doors open to consumers, allowing them to explore the expo floor, participate in engaging masterclasses, and enjoy delightful sit-down tastings. It's a unique opportunity for brands to directly engage with a broader audience, gather feedback, and enhance their visibility.
What's More Special for Exhibitors at USATT 2024?
1. Sit-down Tastings
The sit-down tastings are hosted by the very artisans behind the beverages – winemakers, distillers, and importers. It's an opportunity to engage with the creators, learn about their craft, and explore the nuances of their products.
Brand owners will have the autonomy to guide these sessions at their own pace and according to their unique style, ensuring that participants have the opportunity to fully immerse themselves in the tasting experience and gain comprehensive insights into their products.
2. Brand Pitch
Recordings: