Looking Good!

Looking Good!

This week I’m writing to you from the beach. Even though I’m on vacation, I can’t stop thinking about direct marketing and brand images. I’m guessing you know what that’s like!

Care about your brand look? I’m guessing you do – otherwise you wouldn’t invest so much time, money, and effort into creating exactly the brand image you want. 

Your prospects and customers who subscribe to Informed Delivery are going to see your brand one way or another. They will either see a black and white image taken off a high speed sorting machine, or the color image you carefully crafted in your Informed Delivery campaign. What, this is the one image you don’t care about? Of course you do. Don’t leave this image of your brand to chance – add an Informed Delivery campaign to every mailing. Contact us to help set this campaign up for you. 

Lois Ritarossi

Sales and Marketing Strategist - Enabling clients to achieve sales growth and deploy marketing programs @LRitarossi CMC

5 年

With 18M subscribers, brands can't ignore the Informed Delivery touch point in the direct mail marketing

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