Looking Into The Future…

Is contextual advertising the future? It is if Google has its way.

The company released their latest feature, Related Search for Content, a “contextual navigation unit” that displays search terms related to what viewers are looking for.

First, let’s define terms!

Contextual advertising refers to online and mobile marketing that serves up ads based on current browsing activity. For instance, if you searched for movie times for the new Batman movie, you could be served ads relating to buying comics or Batman merchandise online.

READ MORE: Introducing Related Search for Content pages

Why is it “the future?” Well, apart from being a great retargeting method, contextual advertising already has both feet in the door of one of the most important facets of the internet: privacy.

Because it uses real-time page content rather than browsing history or data from cookies to serve up ads, it’s in compliance with Google’s privacy standards and fits in well with the coming landscape of digital marketing and advertising.

To all of our ad agency followers—how much do you invest in contextual advertising as a strategy? Let us know by starting the conversation on Twitter or replying to this email!

“Wow, this tweet is blowing up!”

Twitter is becoming an increasingly crowded space, and with the feed being geared towards showing off only the most late-breaking, or viral content, it’s easy for threads you spent a long time drafting to go unnoticed.

Twitter growth expert @mattytheytens posted a very helpful guide to making sure your threads get the ??, ??, and ?? they deserve.

We highly recommend checking out the tweet, but there’s one part we wanted to elaborate on: step three, a catchy CTA.

The CTA is, in our opinion, one of the most important elements of social media copywriting. Having trouble coming up with Twitter CTAs that convert?

Ask for what you want.

”Click here!”, “Download this!” “Sign-up now!”, “Please RT!”

You have limited space on Twitter. Short and snappy wins the race.

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