Looking into the future, Believing in Raw Talent: A Manifesto for the Creative Industry

By Charma Maluleka – Creative Director: Made2Fly Creative

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At Made2Fly Creative, we believe raw talent is the key to the future of the creative industry. As the Creative Director, I've seen first-hand, the incredible potential of young black creatives and unemployed graduates. Our goal is to unlock this potential by providing first job experiences and mentorship.

Young creatives bring fresh ideas that can revolutionize the industry. They challenge norms and push boundaries. At Made2Fly, we welcome these new perspectives because they lead to unique and powerful campaigns. Every creative genius starts as raw talent. We invest in mentorship and real projects to help young talents grow. This benefits not only our agency but the entire industry.

Empowering young black creatives is our passion. By giving them a platform, we enrich the industry with diverse voices and stories that matter. Offering jobs to unemployed graduates is our way of tackling unemployment and economic disparity. Each opportunity we create moves us toward a more inclusive industry.

We urge other industry leaders to see the value of raw talent. Let's create opportunities, invest in growth, and champion diversity. The future of the creative industry depends on it.

At Made2Fly Creative, we are dedicated to this mission. We believe that with the right opportunities, young creatives can achieve amazing things. Together, let's elevate and welcome fresh raw talent into the creative industry.

?#EmpowerYoungCreatives #BelieveInRawTalent #CreativeIndustryChange #Made2FlyCreative

Zonja Penzhorn

Social Marketing | Public Health

7 个月

Love ! Everyone could have the opportunity to reach their full potential if they are given the opportunity to reach their full potential! You bring the best out of people by allowing them to be Charms ! ????

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