Looking forward with hope

As I sit down to write this, my mind is on the recent rollback on Affirmative Action, which serves as a stark reminder of the ongoing need for spaces like the annual?Tapia Conference?hosted by the?Center for Minorities and People with Disabilities (CMD-IT).

The Supreme Court decision left many of us feeling disheartened, and after taking some deep breaths, and engaging in safe spaces, I am now?shifting my focus to a place of?appreciation for organizations like CMD-IT. The majority of their programs revolve around empowering minority college students to pursue a career in the fields of computing and technology, and we get to help tell some of their student success stories.?

I’m also thinking of?Genesys Works, which provides high school students in underserved communities with a pathway to professional success through skills training, meaningful work experiences, and impactful relationships. It's an honor for us at Medley to support their efforts nationally and in Houston, New York, and the Bay Area over the past few years.

As an agency, we remain grateful for the perseverance and resilience of humanity in overcoming obstacles. Especially those of us who've been repeatedly disenfranchised. We look forward with hope, inspired by the leaders and organizations committed to providing equal access to education and career development opportunities.?

- Ashley Small , Communications Strategist & Founder of Medley Inc.

Bzzzzz.....

It’s been a busy summer and clients are all abuzz. Here’s where you can read or watch some of their recent appearances in the news:

• Genesys Works Houston on the CW 39??
• Midtown Houston in the Houston Chronicle?
• Midtown was also mentioned on?AP News,?Culturemap,?D-Mars?and more, for its collaborative efforts with the City of Houston to elevate unhoused Houstonians through a national public art challenge

If you haven't heard the news yet, Twitter is undergoing a rebrand. Elon Musk announced late last Sunday that?Twitter would officially be called X.?According to?CEO Linda Yaccarino, the rebrand is another step in the ongoing transformation of Twitter, an online watering hole for hyper-connected people that aspires to become an app that can do "everything."

At Medley, we are keeping a close eye on the changes and will continue to develop strategies to keep our clients ahead of the curve. Here’s what we know:

1. Why X? Musk appears to have a longstanding fixation on the letter X, dubbing his first startup X.com.?
2. What’s coming? Musk has been vocal about his goal of turning Twitter into a super-app, something akin to?WeChat.?
3. When? While there’s no definitive timeline on what other changes to expect, we can expect to see the transformation occurring over the coming weeks.

Pro Tip: Focus on building your newsletter subscriber base as the future of digital media is truly unpredictable. Build your own captive audience.

- Ashley Segura , Digital Marketing Manager at Medley Inc.

Tapia is coming to Texas!?

Register now to take advantage of the discounted General Rate that ends on August 1st. Be sure to?view the exciting lineup?of panels and workshops and join us at the in-person 2023 Tapia Conference.?Click here?to register.

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