LOOKING BACK AT VIVATECH 2022

The Art of Celebrating Tech

Viva Technology is Europe’s leading startup and technology event with more than 1,800 exhibitors. This year’s 6th edition played host to LITO’s first physical launch event. And what a launch it was!?

+5,000 visitors to the LITO booth ; 25 team members present, including executive team ; 11 LITOs on display ; 7 talks across 5 stages ; 3 original masterpieces, and 1 ultra-engaging game.

The Place to Be

Located in and amongst the biggest names at this year’s VivaTech such as LVMH, L’Oréal, Audi or even Meta, LITO’s 27m2 booth turned out to be an unmissable rendez-vous point not only for those who like to blend tech and art, but also for the wider audience who simply can’t resist the attraction of a masterpiece. And on the subject of masterpieces, the booth itself was a work of art design by Manuel Marte and Clément Blanchet , offering a distinctive look and feel that mixed artistic flair with technological innovation and industrial precision.

Thanks to its prime positioning and engaging booth, LITO enjoyed sustained traffic over the course of the 4-day event, welcoming over 1,500 visitors a day.?

Voices of LITO

Throughout the event, LITO was invited to participate in 7 talks, the opportunity for 7 of LITO’s team members to take to the stage and paint a clear picture of the revolutionary ways in which LITO enables art lovers, as well as the general public, to collect and experience art.?

Chief curator, Thierry Morel was a prominent figure throughout the event offering precious insights into LITO’s innovative technology and mindset, as well as addressing the numerous questions visitors had regarding benefits for artists and other stakeholders. Marc-Olivier Deblanc, Head of Legal, talked about the issue of rights, and Victoria Gandit Lelandais spoke about the various partnerships LITO had successfully created with museums and cultural institutions.?

But the team members were not the only ones to talk LITO. External spokesperson spoke of LITO’s relevance in the context of art, culture, tech and web 3. Nathan Clements-Gillespie , LITO advisor and Director of Frieze masters, together with Gilberto Bonelli , Co-founder of Diaroma presented an exclusive preview of the LITO x Diaroma Metaverse experience built around, and featuring Wassily Kandinsky's 'Picture with a Circle', while Ariel Hudes , Principal of PACE Ventures, also contributed to creating further effervescence around the launch.?

Overall, the feedback was extremely positive with many returning visitors praising the novelty of the brand and introducing LITO to friends and colleagues.?

“ As a tech savvy girl, VivaTech was like a candy shop for me! I visited everything. LITO was one of the most thought provoking and emotional activations I experienced. "

Putting Art Expertise to the Test?

What better than a game, and the opportunity to win incredible prizes, to generate engagement around LITO’s launch? Nothing, is the answer. The concept was?a no-brainer. Display 4 LITOs and 1 original and ask visitors to tell them apart.?

Giovanni Bellini’s (Circle of) original renaissance work ‘Christ Blessing’ was the masterpiece at the heart of the gamification event. More than 3,000 of the +5,000 visitors to the booth took part in the fun, leading to extremely positive reactions and generating record engagement.?

While the winner took home a trip to Bregenz, Austria to visit the LITO factory, 3 other winners received a LITO worth up to 5,000€ and 830 participants were pleasantly surprised with a -50% voucher on their next LITO purchase.

In a sentence, LITO’s VivaTech launch was on a par with the company’s bold ambitions and was a powerful reminder of the potential tech as to bring people and the arts closer together.