Looking back at The Point.1888 in June.
The Point.1888
The next generation of brand licensing. ???Our podcast “The True Purpose Podcast” is available on all platforms.
Hello, LinkedIn Legends
We return with edition #11 of 'More to The Point' your monthly newsletter from The Point.1888. Summer is here and we fully appreciate the sunshine, at last. So grab yourself a cocktail/mocktail or a coffee, and read on.
In this month's edition, we share:
Let's get started!
Spin Master holds a star-studded Unicorn Academy launch event.
Celebrities stepped into the magical world of Netflix ’s hit series Unicorn Academy with their little ones on Saturday. In attendance were EastEnders star Jacqueline Jossa, former Pussycat Doll Kimberley Wyatt, TV personality Vanessa Feltz and The Only Way Is Essex royalty Amy Childs.
The stars were spotted exploring the debut toy line and helping their kids make friendship bracelets. The little ones got to experience Unicorn Academy-themed makeovers as they channelled their favourite characters from the hit Netflix show, including sparkly manicures and rainbow ponytails. They also got a special screening of the show’s second season ahead of its launch on 27th June.
Taking imaginative play to the next level, alongside her daughter, Jacqueline Jossa was seen playing with the star of the range, Rainbow Light Up Wildstar. Making full use of Wildstar’s response to touch, they recreated the iconic moment from the show when Sophia and Wildstar ‘bond’.
Jacqueline, Kimberley, Vanessa and Amy were seen enjoying the celebration and creating wholesome memories with their little ones as they came together to celebrate magic, friendship and the extraordinary.
Licensing.Biz ’s Rachael Simpson-Jones was also in attendance, accompanied by her unicorn-obsessed godchildren. Both girls were over the moon with their goodie bags, which, among other gifts, included the Rainbow Light Up Wildstar, a perfect replica of main character Sophia’s trusty right-hand unicorn (and the toy they most desired from the display).
Fans of the show can soon enjoy?Spin Master's debut range of Unicorn Academy toys which will launch from 24th June and will be available to purchase at all major retailers. While the hero of the range is Rainbow Light Up Wildstar, the range also includes all the key characters so kids can choose their favourite Unicorn and Rider pair.
Team GB gets active with The Gruffalo.
Magic Light Pictures has announced a collaboration with Team GB to create a multi-layered?Gruffalo?and Friends - Team GB?summer activation that includes a clothing and accessories line and themed activities for kids aged between three and eight years to get involved in an action-packed summer of sport.
Working with five-time Olympic track cycling champion and mum of two, Dame Laura Kenny, as the campaign ambassador, the activation – which focuses on different areas of fitness, wellbeing and friendship based around values including resilience, determination and inclusivity, shared by both the well-loved children’s characters and elite athletes – will run in-store, online and across media outlets via influencer and marketing activity.
A product range of children’s sporting apparel and accessories will be made exclusively available to Asda customers online from the end of June and in-store from the 17th July. The range of products includes t-shirts, shorts, bucket hats, backpacks, socks, clogs and pyjamas, combining the iconic Team GB brand with the illustrated characters based on the hugely popular books by writer Julia Donaldson and illustrator Axel Scheffler. The partnership coincides with the 25th Anniversary of The Gruffalo, but also features characters from Zog and the Flying Doctors, Superworm, Stick Man, The Smeds and The Smoos and The Snail and the Whale.
The activities will be circulated to schools via Scholastic Book Club’s newsletter, and will also be available to download from The Gruffalo and Friends x Team GB website for families and play groups to take part in.
Dame Laura Kenny will act as the official media ambassador for the campaign, to help inspire children and their families to prioritise building healthy habits for a healthy body and mind.
Alex Sanson, senior brand manager, Magic Light Pictures, said: “The Gruffalo and Friends have long brought a sense of exploration and fun to kids and families, and this new partnership with Team GB allows us to explore these stories and their themes in a new way. We want to give children the tools to understand their health and well-being from a young age, and inspire them to be confident team players, try their best and enjoy healthy habits that will last a lifetime.”
Amber Jeffries Keel, senior licensing and retail manager, Team GB, added: “Part of our mission is to inspire the next generation of athletes and to encourage us all to get active, and this collaboration is a great example of how this can be brought to life by some of the most-loved characters for children and their families.”
Our Head of Commercial and Brand, Becky Langer, celebrates 4 years at The Point.1888.
Becky Langer celebrates her 4th work anniversary at The Point.1888. Becky is an incredibly talented, hard-working, true professional. We love working together and we are so grateful for all of the dedication Becky Langer puts into working at The Point.1888. Happy work anniversary Becky from The Tribe.
Denzel's and Battersea launch 'Hearts' treats.
We are extremely proud of the partnership between Denzel's and Battersea with the most meaningful of products, Denzel's Battersea Hearts. The new treats will be available at lots of major retailers soon, so keep an eye out for your little furry friends as they will surely not want to miss out on supporting their favourite animal care centre, Battersea, and they taste great too!
Outstanding work from our Brand and Product Development Manager, Sadie Wright , and the Denzel's and Battersea teams.
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The True Purpose Podcast.
Host Will Stewart is joined by hairdresser, salon owner and founder of THE WONDERFUL WIG COMPANY LIMITED , Nicola Wood .
Nicola started her company Kitui, specialising in high-end hair and beauty treatments, when she was just 21. Fifteen years on, at the age of just 36, Nicola was diagnosed with breast cancer. During treatment, she was appalled by the discovery of poor services for those with hair loss, so she researched the whole wig industry and started a second business, The Wonderful Wig Company. Nicola created a purpose-built support studio for clients in the area with?medical hair loss and cancer. She became one of the UK’s most qualified experts in her field, all whilst in cancer treatment.
In this episode , Will and Nicola chat about what led Nicola to founding The Wonderful Wig Company and discover the true purpose that has been a constant throughout Nicola’s professional journey.
we hear more from Nicola about…
?Why she wanted to become a hairdresser.
?Setting up her salon at the age of 21.
?How she studied engineering before becoming a full-time hairdresser.
?Being diagnosed with breast cancer.
?Why she loves her work.
?… And how she found her true calling to set up The Wonderful Wig Company.
On the net episode of The True Purpose Podcast, host Will Stewart is joined by Director of Careers and EPQ at The Arthur Terry School , Alex Zarifeh .
Alex’s mission as a Careers Leader is to “encourage informed decision-making and developing work-ready skills”. Using research, refined during his time completing Warwick University’s Level 7 careers leadership training, Alex has built a sustainable Careers Strategy at Arthur Terry that can now be upscaled across his region.
Alex has curated an extensive learning journey that supports young people from every background in thinking proactively about their present skills and future pathways. He strives to promote social mobility by adopting a ‘vulnerable first’ approach, which guarantees that those from disadvantaged demographics receive additional face-to-face contact with the wider world of work.
In this episode , Will and Alex discuss the current education system and what they think needs to change to make our future generations work-ready. They also cover the ‘Future Readiness’ concept and how it will transform the lives of young people.
On the podcast, we hear more from Alex about…
His vision for education.
AI.
The future of work.
Key development skills that help young people.
How to get the future generations ready for work.
… And where his passion for education came from.
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We hope you have a great week legends.
Take care.
The Point.1888