Looking back before to start a new adventure!

I have joined home24 in October 2015 as head of CRM, a team of 5 people back at the time, today I am stepping down from my last position as Marketing Director to embrace a new challenge with a leadership role in our tech department.

As for every big change in life, also professional changes are always a big wake up call for us and a good occasion to look back, draw a line on the past achievements, before to give all ourselves to the new cause!

Within the last 5 years I have changed 3 roles (and a half) in home24.

I started as head of CRM, then become Director of Brand & Content Marketing, Marketing Director for Awareness & Retention and ad Interim Product Manager for Discovery.

Together with my teams and colleagues we have done and learned a lot in these years.

We have had the possibility to change, shape, re-shape and improve our teams, our department, our company, and it has been an amazing journey!

In these years not only I have strengthened my knowledge about merchandising, crm, email marketing, app marketing, seo, photo production, photo post production, art direction, graphics, social media, brand management, brand reputation, translations, search, recommendation, sorting, content standard, customer satisfaction, taxonomy and many more subjects –

I had the pleasure to work directly and manage more than 70 people, from different cultures, background, level of experience - it was an amazing learning process for me as a Director to establish a result driven culture meanwhile also creating what we like to call a “family”.

From the business perspective we have also achieved a lot:

• we did our first Black Friday in the home24 history in the early 2016 (and from then on we have done it better every single year),
• implemented tools (continuously discovering how quickly and amazingly the SAAS market is developing),
• smashed objectives over objectives (because meeting an objective is not as fun as overachieving it),
• re-organized several times our department and teams (trying to re-shape our work accordingly to the changing company objectives and customer needs),
• done a rebranding (because is better to get your brand identity well defined to develop a Strong Brand),
• done a merger with fashion for home,
• created personas, brand book, several print catalogues and tv Ads
• done at least 200 campaigns and promotions,
• hired people, developed people, seen people and friends leaving,
• brought a company to the stock market,
• organized parties, organized Christmas dinner Boat trips,
• Built a shelter house, Tree Climbing and I could go on and on… 

I have had a lot of fun, seriously a lot!

All this and much more are the reasons why today I feel comfortable in leaving this team with the impression that we have done a good job and with the certainty that together we grew a lot!

Looking ahead – what’s next?

I will join the Leadership in the tech department, joining an already strong team of professionals and Managers. I will be taking over the Shopping Experience team as VP Product and I am ready to embrace this new world (for someone who have had a career in business it is a new world! ??) and to strengthen my technical knowledge while working together with a group of amazing PMs, EMs and Developers!

This was possible thanks to the trust of our Board and of our Senior Management who have agreed that I would be a good fit for this role.

I am very much looking forward for this new adventure and I wish it would be as immersive/full of satisfaction and professional development as the previous one!

A big thanks for these amazing years goes to all my former team members, you guys are my pride and my biggest success!

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning". Benjamin Franklin