Looking back at 2024’s most noteworthy PR moments
Welcome to the first Pure Pulse of 2025! I hope you had a relaxing and restorative break.
If we went away tomorrow, how would the world be worse off? Every organisation needs to know the answer to this question if they are to have:
Not only do you need to know the answer to this, but all your team needs to know it too.
As we come back into the office over this quieter period, I recommend that you go through an exercise to not only have this answer settled for yourself, but make sure that every single team member can give the same answer and mean it.
And speaking of the quieter period, check out our free guide, The Summer Advantage, to help you maximise this important period of time at the start of a brand new year.
Phoebe Netto , founder and managing director, Pure Public Relations
#1 – WHAT'S NOTEWORTHY
2024’s most noteworthy PR moments
To cap off 2024, Phoebe Netto took a look back at the most noteworthy PR moments of the year. See which moments made her list - from RayGun to Woolworths - and how these stories show PR's impact on our daily lives.
#2 – PRO PR TIPS
Download your free summer communications guide for business owners
The slow summer period can be difficult for business owners, but what if you could transform it into your biggest opportunity? Our free guide, The Summer Advantage, is here to help you amplify your visibility while your competitors hit pause. Packed with actionable strategies, it’s your roadmap to making December and January the time your brand truly stands out.
领英推荐
#3 – WHAT WE'RE READING
Leigh Sales’ Storytellers
'Storytellers' by acclaimed journalist and bestselling author Leigh Sales was on our holiday reading list over the Christmas break. Whether you work in media or simply want to know what makes a great story, this book captures fascinating, revealing and informative insights about the media landscape from some of Australia's most successful journalists.
#4 – WHAT WE'RE LOVING
Warren Buffet and Bill Gates on time management?
If one of your 2025 goals is to carve out more time for the important stuff, you need to hear Warren Buffett and Bill Gates discuss why Buffet only schedules a handful of meetings a week. As he says in the clip: "I can buy anything I want, except time. There is no way I will be able to buy more time.” Considering he's worth $220 billion AUD, it's a piece of advice we're willing to take.
#4 – WHAT WE'RE LOVING
Coldplay’s Dick van Dyke music video
If you haven’t seen it yet, Coldplay’s All My Love music video is a heartwarming and moving storytelling masterclass revolving around the legendary Dick van Dyke. As one YouTube commenter put it: “I’m not exaggerating when I say that this was one of the best things I’ve seen in a long time.”