Looking ahead to the future of experience management

As 2024 comes to a close, businesses across the globe are preparing to tackle their biggest priorities and find innovative solutions to customer challenges in the coming year. Industry experts have highlighted the importance of strategically using AI and prioritizing human connection and loyalty through exceptional experiences. It’s highly anticipated that these factors will play a key role in informing business priorities in 2025.?

In the December edition of XM Monthly, we’ll cover predictions for 2025 from Qualtrics leaders, what to look forward to at X4: The Experience Summit in March, and how AI plays a role in the future of experience management.?

Explore new sessions added to the X4 agenda

Qualtrics X4: The Experience Summit is quickly approaching, and there’s over 30 new sessions to explore on the #QualtricsX4 agenda. Register now to plan which sessions you’d like to attend, and get ready to learn how leading brands like 希尔顿全球酒店集团 , 福特 , and Workday are evolving their experience management programs, and what new technology and practices they’re adopting to do so. Join us on March 18-20 in Salt Lake City – we’ll see you there!?

?? Register here

Qualtrics leaders weigh in with predictions for 2025

Qualtrics leaders shared their predictions for 2025 to help organizations prioritize their focuses and investments next year. The cost of poor customer experiences is higher than ever, and organizations must respond to the changing needs of their customers and employees to unlock the value of creating great experiences.?

Take a peek at some of their insights:?

• Feedback surveys get their biggest update in a generation – Brad Anderson , President of Product, UX and Engineering
• AI resistance is a bigger threat than AI acceptance – Assaf Keren , Chief Security Officer
• AI rewrites the playbook on great customer and employee experience – Gurdeep Pall , President, AI Strategy

?? Check out all the expert predictions for 2025 here.

Qualtrics Chief Security Officer showcases the risks of AI in deepfake experiment

At Fortune ’s Brainstorm AI conference, Qualtrics Chief Security Officer Assaf Keren sat down with Experian Chief Innovation Officer Kathleen Peters and Okta President Shiven Ramji for a discussion on how security professionals are strategizing about AI. At the panel, Keren shared how he created a deepfake of Qualtrics President Brad Anderson to show how easy it can be to enact a cyber attack – and what businesses can do to protect themselves.?

?? Read the full article here.

What else is new?

Qualtrics recognized as Healthcare Technology Partner of the Year winner by AWS: This month, Qualtrics was named the winner of the Healthcare Technology Partner of the Year award at the 2024 Geographic and Global Amazon Web Services (AWS) Partner Awards for delivering innovative wins for Healthcare customers. Improving healthcare experiences for clinicians and patients is a high-priority for organizations across the globe, and we’re proud to provide the technological resources to make this initiative a reality. Learn more about the AWS Partner Award here.?

CEOs share how AI is changing everything: At Fortune Global Forum in New York City, Qualtrics CEO Zig Serafin shared how AI is changing everything from business operations to customer service interactions. By letting artificial intelligence take care of more manual, automated tasks, he said, employees are freed up to focus on initiatives that push forward innovation and creativity. Watch the full video here.

Thanks for reading the final edition of the newsletter for the year – wishing you a restful holiday season and a happy new year. ???

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