Looking Ahead to 2025: Building Resilience and Striving to Be Better

There are moments in life that test our very essence—moments that strip us down to our core and demand that we rise.

For Lebanon, 2024 was such a moment. The war shook our nation, leaving scars that run deep. Yet, even in the midst of devastation, there was light. We saw it in the unwavering resolve of our people, in the courage of communities standing together, and in the determination to keep moving forward. As I reflect on this past year, I’m struck by one undeniable truth: resilience isn’t just about survival—it’s about transformation.

Now, as we step into 2025, we have the chance to turn that resilience into something extraordinary. This is our moment to rebuild, to reimagine, and to create a future where hope is not only restored but thriving.

If 2024 taught us anything, it’s that the challenges we face don’t define us—how we respond to them does. At Gray Mackenzie, we’ve learned that even in the most uncertain times, there are lessons to guide us forward. We learned the power of adaptability, the strength of community, and the importance of staying true to our values.

As I reflect on the year to come, one word comes to mind: opportunity. 2025 is our chance to channel everything we’ve learned into creating something extraordinary. "Be Better" is more than a couple of words—it’s our commitment to never settle, to continually evolve, and to make a meaningful impact in everything we do.

We’ll deepen our connection with the people we serve, using innovation and insights to create experiences that truly matter. Retail is about relationships, and we’re committed to earning the trust of our customers every day. The end of the war is not just a relief; it’s a call to action.

Together, we have the chance to rebuild our country on a foundation of hope, opportunity, and progress. Gray Mackenzie is committed to playing a leading role in this renewal—creating jobs, fostering partnerships, and contributing to a thriving economy.

I know my peers in the sector share this vision. We have a collective responsibility to redefine what retail means in Lebanon. By working together, we can build an industry that not only grows but uplifts the communities it serves.

To my team, your dedication and hard work have carried us through the challenges of 2024. I see the sacrifices you’ve made, the creativity you’ve brought to every challenge, and the care you’ve shown for our customers and each other. As we move into 2025, let’s keep pushing ourselves to grow, to innovate, and to support one another.

And to my beloved Lebanon, we have an unparalleled opportunity before us. The hardships of 2024 have forged a collective resilience that can drive us forward. This is our moment to rebuild a nation where businesses thrive and communities flourish. At Gray Mackenzie, we’re not just committed to this vision—we’re ready to lead the charge.

2024 reminded us of our strength. 2025 will be the year we use that strength to build a future we can all be proud of. Challenges will come, but they will not stop us. Together, as a company, as an industry, and as a country, we have the power to create something remarkable. Let’s make 2025 the year we not only recover but rise. Let’s seize this moment to be better—for ourselves, for our customers, and for Lebanon.