Looking ahead in 2023

Dear Startup Founders, I hope this letter finds you well. As we look ahead to the new year, I wanted to reach out to provide some guidance and support for the coming months.

First and foremost, I want to take a moment to reflect on the past year. Despite the many challenges and uncertainties, I am proud of the progress and achievements that each of you have made. From launching new products and expanding into new markets, to raising funding and building strong teams, you have all accomplished so much.

As we move into the new year, I encourage you to keep pushing forward and aim high. Our team is committed to supporting you every step of the way, and we have a number of resources and opportunities available to help you achieve your goals.

1. SaaS Benchmarks Report
2. Innovate, Plan, and Grow: How CFOs Operationalize SaaS Benchmarks to Stay Dynamic
3. Self Serve SaaS: Lessons from publicly traded software companies
4. Product Led Growth: 5 Learnings from our Masterclass
5. Enterprises vs SMBs: Who’s the Better Customer for B2B SaaS Startups?
6. Stories, Advice, and Leveraging 35 Years of Startup Board Experience (Brad Feld)
7. Five laws for community-led growth
8. Fundraising Fundamentals
9. How to Get Meetings with Investors and Raise Money
10. 2023 Predictions from 40 Founders, Investors, and Operators

In terms of specific goals for the coming year, we have identified a few key areas that we believe will be especially important for our portfolio companies to focus on. These include:

1. Sales readiness: We have seen many founders?stumbling on the?well known path of sales. We recommend you to?be READY to sell. This means having the right collateral, processes, demos, ICPs and others.?
2. Customer acquisition and growth: Whether through targeted marketing campaigns, partnerships, or other strategies, we believe that attracting and retaining customers will be crucial for success in the coming year.
3. Product development and innovation: As always, we encourage our portfolio companies to stay at the forefront of their respective industries by continuously improving and iterating on their products.
4. Financial planning and management: With the right financial planning and management, our portfolio companies can set themselves up for long-term success.
5. Fundraise readiness: While we do everything we do, we may not hit the revenue goals and need external?support. We recognize that. Please talk to your individual lead partner at Product10x on how we can assist in Fundraise.?

We encourage you to regularly review and update your goals as needed, and to reach out to us if you have any questions or need support. In addition to these goals, we also want to make you aware of some key industry trends and opportunities that we believe will be important in the coming year.

That said, we also recognize that the coming year may present its own set of challenges and risks. We encourage you to be proactive in identifying and addressing potential risks, and to reach out to us if you need any guidance or support.?

Overall, our team is committed to supporting and encouraging you as you navigate the coming year. We believe that with hard work, determination, and a little bit of luck, our portfolio companies will continue to thrive and grow.

Take time to appreciate the progress and focus on your health and family.?

Looking forward for a great new year!

Suresh Madhuvarsu (Co-founder & Managing Partner)