A look at Women’s IPL brand sponsors & hashtags
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Greetings, readers! My name is Harshraj, and I am delighted to bring you the latest insights on the Women's Indian Premier League (WPL).
In this newsletter, I aim to provide you with an in-depth analysis of the brand sponsors and hashtags associated with the Women's IPL and how they are shaping the future of women's cricket in India.?
So, sit back, grab a cup of coffee, and let's dive into the world of women's cricket!
The Women's Premier League, or WPL for short, is a recent extension of IPL, the behemoth of entertainment formats that has entertained audiences worldwide since 2008.?
The IPL has been gaining more fame and popularity every year, and now it's so big that it requires a decent investment for anyone to even think of joining the party. And if you thought that's all, wait till you hear about WPL! It's already making waves and attracting top-notch stakeholders.?
The recent auction of five WPL teams - Delhi, Mumbai, Bengaluru, Ahmedabad, and Lucknow - was a whopping success and generated an incredible ?467 crore! That's right, and each team was sold for around ?930 crores on average! So, get ready to witness the rise of women's cricket and the fabulous WPL!
The Viewership
The Men's IPL has been around for a whole decade now, and it has already captured the attention of advertisers. According to TAM, the ad volume per match has been on the rise, with IPL 15 showing a whopping 11 per cent growth compared to the previous season.
The WPL has some big shoes to fill if it wants to measure up to the success of the IPL. It will take consistent effort year after year to establish itself and attract the same kind of advertiser interest.
But the interest over time for the search term WPL is clearly higher than the search term IPL when analysed over the past seven days, and it is a good sign.
Hashtags
Hashtags are powerful tools for increasing the visibility of your social media posts to a wider audience. By using relevant hashtags in your posts, you can connect with people who are interested in the same topics, events, or themes.?
When you use hashtags, your post becomes searchable by anyone who searches for that hashtag.
Let’s have a look at the relevant hashtags the WPL teams are using:
Hashtags used by sponsoring brands?
Mumbai Indians
领英推荐
Royal Challengers Bangalore
Delhi Capitals
Gujarat Giants
UP Warriorz
The WPL investment is not quite as impressive as what the IPL usually flaunts, but let's not turn our noses up just yet! The amount of money invested in the WPL is definitely a noteworthy sum, especially when we consider the current state of women's sports and where it stands on the grand stage.?
So let's give a round of applause to this modest yet significant investment and keep our fingers crossed for even more growth and support in the future!
How can influencer marketing help the league?
Influencer marketing can be a powerful promotional tool that can help brands and teams increase the visibility, engagement, and reach of the Women's IPL.?
Partnering with social media personalities and celebrities who have a large following can help promote the league to new audiences and generate excitement among potential fans. By creating compelling content, influencers can showcase the excitement and energy of the league and encourage their followers to engage with the Women's IPL content.
Influencer marketing can also help drive ticket sales by highlighting the league's talented players and promoting upcoming matches.
That’s all for today. Stay tuned for more interesting insights!