Look the Part - How Your Appearance Affects Your Leadership
Keenan L. McBride CPTM, CVF, IAPO

Look the Part - How Your Appearance Affects Your Leadership

Appearance and leadership. Is there a correlation? You'd better believe it! Now before you think that I am going to sit here and tell everyone to rush out and get the best suit your money can buy, understand that I am focusing more on the internal affects that your outward appearance can have on your psyche, not the other way around. This effectiveness can be met in a number of ways. My aim is to point out the role that external appearance can have on a leader's confidence, credibility, and how they are perceived by colleagues and co-workers.

Confidence and Your Appearance

A leader's appearance plays a significant role in shaping their confidence, which in turn is crucial for effective leadership. "Well Keenan, why would you call it crucial?" Glad you asked. When leaders dress in a manner that reflects their professionalism and aligns with their role, they are likely to feel more self-assured and capable. A polished and appropriate appearance can boost a leader's self-esteem, providing a psychological edge that enables them to engage more assertively and make decisions with greater conviction. This internal sense of confidence is projected outward, enhancing their overall presence and influence. The italicized words are the benefits gained. That is what makes it crucial. This is like gold when it comes to garnering the 'want to' from your team. Now let's drill down on confidence.

Confidence is a cornerstone of effective leadership because it instills trust and inspires others. When leaders exude confidence, they are better able to articulate their vision and motivate their teams. Team members respond to a clearly set vision. Confident leaders are perceived as more credible and reliable, making it easier for them to gain the support and commitment of their colleagues and subordinates. This trust is essential for fostering a collaborative and productive work environment where team members feel secure and valued. When your team members feel secure in your leadership, they can concentrate on doing the best job they can, all the while knowing that you have everything else under control.

Moreover, a confident leader is better equipped to navigate the challenges and uncertainty that arise. They are more likely to remain calm under pressure, make sound decisions, and provide clear direction even in difficult situations. This resilience and decisiveness are vital for maintaining team morale and ensuring steady progress towards goals. In essence, a leader's appearance not only affects their personal confidence but also has a profound impact on their ability to lead effectively, making confidence a key attribute for any successful leader. Did you know that your external appearance could have this much impact?

"Well, what about the leader who doesn't have much choice over what they wear in the workplace? Maybe they have a uniform." This is the case with a lot of frontline supervisors. However, fear not! There are standards for exuding that same confidence in that situation as well. Let's discuss it.

The Uniformed Leader

Uniformed leaders can still have a polished appearance by focusing on several key aspects of their presentation. Firstly, maintaining cleanliness and neatness is crucial. This means ensuring that uniforms are always clean, pressed, and free of stains or tears. Set the example. Shoes should be well-maintained, polished, and appropriate for the work environment. Personal grooming, such as regular haircuts and neatly trimmed facial hair (if applicable), also plays an essential role in presenting a tidy and professional appearance.

Secondly, attention to detail in how the uniform is worn can make a significant difference. Leaders can ensure that their uniforms fit properly, avoiding clothes that are too loose or too tight (definitely no sagging). They can also pay attention to how accessories, such as belts and badges, are worn, making sure they are correctly positioned and contribute to a cohesive look. Small touches, like keeping shirt collars straight and tucking in shirts properly, can enhance the overall appearance and demonstrate pride in their role and responsibilities. It sets you apart as the standard. Of course, a certain amount of discretion is allowed depending on the industry you work in. I would hardly expect someone in a welding shop, for example, to be spotless all day. The point is cleanliness and orderliness to the extent possible.

Lastly, the demeanor and body language of uniformed leaders contribute to their polished appearance. Standing tall, maintaining good posture, and displaying a confident yet approachable demeanor can significantly enhance their presence. A leader who carries themselves with confidence and professionalism, regardless of their attire, exudes a polished and trustworthy image. By focusing on these elements, uniformed leaders can effectively convey authority, competence, and respect, ensuring they lead by example in any work environment.

Orderliness in a uniformed setting also builds a leader's credibility
Leaders in all settings should strive to set the standard


The Business Casual Office

"Ok Keenan, what if I work in a business casual office? I don't have to wear a uniform, but I want to exude confidence and credibility in my leadership through my appearance. What can I do? Oh, and did I mention that I hate to shop?"

That's ok. Let's just look at some basics that you can include in your wardrobe so as to have a regular rotation of professional garments. This is going to cover some basic staples for both men and women.

In an office with a business casual dress code, leaders should aim for a polished yet approachable look. I personally dress to my personality which tends to venture toward the impactful. So, I may wear things that you may not. I'm a little more daring but not extreme. Here are some key items to consider:

For Men:

Dress Shirts: Go for button-down shirts in solid colors or subtle patterns. Ensure they are well-fitted and neatly pressed. If you go for well-designed and fitted polos, ensure they are sturdy, collars in good shape, and smooth, without pulls.

Trousers: Choose chinos or dress pants in neutral colors like navy, gray, or khaki. They should be tailored but not too tight. Subtle patterns are ok but do not wear clashing patterns between your pants and shirt. If pants are patterned, make your shirt a solid. Guys, please do NOT wear pants that could pass for leggings in the office. This creates unnecessary protrusion and emphasis on...um..."bulges" that could be distracting.

Blazers/Sport Coats: A well-fitted blazer or sport coat can elevate a business casual look, making it even more professional. Basic colors like navy, black, and grey are a given but if you're wanting to step out a little more, work in some subtle patters, checks, and other designs. Just not too extreme. Ensure good fit.

Shoes: Leather loafers, brogues, or dress shoes in black or brown are ideal. Ensure they are clean and polished. If you're adventurous, get a nice burgundy and/or cognac to round your collection.

Accessories: A simple belt that matches your shoes, a classic wristwatch (YES, WEAR A WATCH), and minimal jewelry can add a touch of sophistication. This is not the time for the Mr. T kit! Pardon the Gen X reference.

For Women:

Blouses and Tops: Go for blouses, button-down shirts, or elegant knit tops in solid colors or subtle prints. Ladies, if you go for well-designed and fitted polos, just like the rules for men, ensure they are sturdy, collars in good shape, and smooth, without pulls. Side note, ensure that you wear an appropriately sized bra for a smooth look underneath to avoid lines, bumps, and "spillage" where you may not want it. I'm just saying.

Skirts and Pants: Choose tailored skirts (knee-length or longer is generally regarded professional) or dress pants in neutral shades. Pencil skirts, A-line skirts, and well-fitted trousers are all suitable. You can be subtle with patterns as well if desired.

Dresses: Simple, knee-length dresses in classic cuts and colors are versatile and professional. Use good judgement on patterns and designs. Not too extreme.

Blazers/Cardigans: A tailored blazer or a well-fitted cardigan can add polish to your outfit. I love the look of a lady in a blazer. Especially with a well-proportioned necklace. To me, it adds a whole other level to the outfit. It exudes confidence. Same rules apply as to patterns that I stated in the men's section.

Shoes: Closed-toe flats, low to mid-heel pumps, or dressy loafers in neutral colors are appropriate. Ladies, you have a lot more leeway with color choices here than the men. Mix and match to your heart's content. Sometimes a pop of color or animal print design in the shoe will fully charge an otherwise neutral outfit.

Accessories: Minimalist jewelry, you don't want to empty the jewelry box here although you can get away with more than the guys. A professional-looking handbag, and a classic watch (YES, WEAR A WATCH) can enhance the business casual look.

Some General Items to Pay Attention To:

Fit and Tailoring: Ensuring that clothes fit well is crucial. Tailored garments look more professional and polished.

Grooming: Neat hair, trimmed nails, and minimal makeup for women contribute to a well-groomed appearance.

Color Palette: Stick to a cohesive color palette that is professional and easy to mix and match. If you want to go an extra step, see a stylist to get what color palette looks best with your skin tone. You can do this seasonally.

Layering: Layering pieces like cardigans, blazers, or vests can add depth to your outfit while maintaining a business casual look. I personally love to layer, unless it's too hot to do so.

Of course, it goes without saying that if your office environment requires a suit, any selection should be well-fitted to your frame and not too extreme with patterns and colors. Avoid highlighter yellow and fuchsia for example. Basic staples are a navy, grey, and tan for the office. Subtle patterns like tasteful pinstripe, some houndstooth, and windowpanes are stylish upgrades. Black suits are typically regarded as too formal for the office.

By sticking to these items and paying attention to fit, grooming, and overall presentation, leaders can effectively convey professionalism and confidence in a business casual environment. This garners you the credibility you need which can help you get the 'want to' from your team!

Select items that can easily be mixed and matched for the appearance of more outfits
Ensure polos are clean and that stitching, and fabric are in good shape


Conclusion

We've gone through a lot. The main thing to remember is that whatever situation that you as a leader may work in, be the best YOU that you can be. When you feel good appearance-wise, it has a direct impact on how you project, engage, and on your overall executive presence. This leads to making it easier for you to show the confidence you need to be successful in your occupation. I have a saying that I coined a long time ago and I will stand by it. It's something for all to remember when it comes to the impact of your image on your relationships with others. It can apply everywhere, but, particularly, in the workplace.

"Your image sets the table; your knowledge serves the dish." - Keenan McBride

Set a fine table with how you present yourself, and others will look forward to seeing what dish your knowledge serves them. I look forward to your feedback. Be well fellow professionals!



* Pictures courtesy pexels,com and Keenan McBride




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