Look Out for These Red Flags ??

Every Wednesday, The Bulletproof Marketer: Case File brings you top-tier marketing advice.

Hello everyone! I’m glad you’re all here for the inaugural edition of Case File.

Is your company looking to expand its marketing efforts in 2022? If it’s your first time choosing a marketing agency to partner with, don't make that decision lightly. Here are some things to watch out for…

Their Prices Are Suspiciously Low

Quality marketing is not cheap. You should treat it like any other business expense and pay for what will get you the best, longest-lasting results. If they don’t charge (or know) their worth, then it’s just a quick money-making scheme and they’ll likely be inefficient.?

Lack of Proof or Samples

If you’re scoping out a digital agency and they don’t proudly display their customers, it’s a bit of a red flag. But if upon further research you can’t find any examples of their work or?thorough case studies...it’s not a good look.

Why would you hire an agency without wanting to see proof that they can do what you’re paying them to do? If they’re not being upfront, it’s because they're probably hoping you don’t notice.?

They’re Doing Their Own Marketing...Poorly

Nearly every marketing agency I know puts their internal marketing as a low priority—not because they don’t care, but because paying clients come first. We do the same thing here at The Go! Agency. But just because it comes last?doesn’t mean it comes least. A respectable agency will put the utmost quality control into everything that has their name on it.?

If you can tell their own marketing is a low priority, keep looking.

That’s all for today!

A good marketing partner isn’t hard to find—it just requires research and knowing which red flags to look for.?For all your 2022 aspirations, I hope you find the right one.

-Christopher Tompkins

________________________________________________________________________

Want more from Bulletproof Marketer? To read our daily emails, make sure you subscribe here!

________________________________________________________________________