A look at luxury in 2025, increasingly tailor made

In 2025, the luxury landscape is more dynamic and complex than ever. At Balsamo, we always keep an eye on market developments. Emerging trends are shaping a new face of luxury, driven by demanding and conscious consumers.

The New Profile of Luxury Consumers

The consumers of 2025 are a heterogeneous and sophisticated group. They no longer settle for just high-quality products but demand personalized and top-tier experiences, even when it comes to mobility services. In this context, at Balsamo, we work closely with our Clients, some of the most important Luxury Brands worldwide, to understand their needs and transform them into high-quality solutions.

Ethical Purchasing: Not a Passing Trend

Ethical purchasing is not just a temporary trend. It is becoming a driving force in Consumer behavior and patterns. As already observed in luxury trends for 2023, sustainability and ethics are taking an increasingly central role.

The Generations of Luxury

The luxury goods market is made up of 45% millennials, and Gen Z contributes to the remaining customer demographic. Both these generations have the capital to invest in Luxury Brands, which must therefore integrate tailor-made experiences, sustainability, and ethical practices into their offerings.

Emerging Luxury features in 2025

1. Consumers seek exclusivity and unique quality, at every moment of one's experience.
2. Continuous search for immersive and individual experiences
3. Sustainability is a crucial reality for luxury companies, but not the only driver.
4. Gen Z and Millenials are transforming the luxury market with their demands for personalized and high-quality experiences.
5. Attention to local context and personalized digital experiences is on the rise.

At Balsamo, we are committed to staying at the forefront of luxury trends, offering high-quality and tailored-made chauffeur services worldwide. We are already facing the challenges of 2025 with innovative and sustainable solutions to guarantee our Customers a unique experience.