Look, Listen, Learn: Acting Fast in the New Age of Changing Consumer Demographics

All marketers know that in order to successfully sell to their consumer-or their target consumer-they have to understand who that person is and what he/she wants or needs. Consumer demographics provide a general profile, but consumer behaviors have changed dramatically over the last 75 years, and the kinds of data available and the ways in which that data is collected and analyzed have changed, too. It's no longer enough to have basic information like gender, age, ethnicity, location, and income level. Today, successful marketers must leverage general demographic information in combination with quantitative research, social media semiotics, and psychometrics to truly understand their consumer and sell to them in the most effective manner.

In this paper, we'll trace the history of consumer demographic profiling and identify the ways it has advanced over time, highlighting the different ways technology has enabled progress as well as changed purchasing behavior. And, we'll make recommendations of best practices and tactics for brand owners and marketers looking to take advantage of this new form of analytics.

Download our white paper to learn more.