A look inside our brand strategy process: Part 1
Issue 21
Building a brand that resonates with your target audiences
Over the last decade, our team has worked to refine our strategy process into a seamless and fun experience. Our process includes three phases that build on one another to create a collaborative and efficient workflow.
Over the next few issues, we will share a look inside our process, beginning with phase one—discovery and findings.
DISCOVERY AND FINDINGS?
Research Summary
We interview and survey internal and external audiences to better understand how your audiences perceive your brand. We identify the top findings from the research that are potential differentiators for your brand.?
Competitive Analysis
We evaluate your competitive set—the group of 4–6 nonprofit organizations your target audiences currently support or consider supporting. We evaluate their key messaging, visuals, and identity.
Asset Audit
We conduct a high-level audit of your existing communications. We evaluate your current messaging and visuals and incorporate the feedback we receive from your internal and external audiences.
The culmination of the discovery and findings phase is a detailed report that outlines the information gathered in the three steps outlined above. This report serves as the foundation and guide for the branding decisions that come in subsequent phases.
Be on the lookout for our next issue, where we’ll discuss phase two of our process—positioning.
--
Want to receive more insights on nonprofit branding and design from Advocate Creative??Subscribe?to our monthly newsletter.