A look at how thinking (and ego) sabotages success

The last time I wrote about why our own subconscious works hard to prevent us from taking positive actions in the direction of our goals, I talked about how it suppresses our conscious thought processes from taking positive actions.?

My staff sent me a note almost immediately after I posted that article which told me that one of our new clients who ordered Unlock The Game was having difficulty applying it to his business and he kept saying "my business is different, so I'm not sure if it will work for me.".?

I also learned that he spent about half an hour “browsing” all the materials we sent him in his package (not a good sign, browsing does not equal learning).?

In those two messages, "my business is different" and "I've briefly reviewed the materials", I know the client's subconscious has gotten to him faster than his conscious could.?

The solution he was presented with didn't work because he was looking for reasons why.?

Whenever we meet clients like this, I have my team issue them a refund immediately because I know they are looking for a reason why Unlock The Game does not suit their business so they can stay comfortable and make no changes.?

Despite my better judgment, I decided to try and turn this client around, hoping he would let go of his fear of failure and focus on finding the solution that would give him the breakthrough he desires.?

Despite knowing better, I called him and did something I should have avoided.?

To help him "see" that Unlock The Game is not about WHAT he is selling, but how he is selling that can be his edge and differentiation, I offered him a complimentary private coaching session.?

As a result, I always find that my advice is rarely acted upon when I am not compensated for my time. Throughout the years, I have learned to only work with clients who are willing to invest in themselves, because they are the ones who take full responsibility for their success and circumstances.?

Nevertheless, he seemed reluctant to accept my help, almost as if he was afraid that I would prove to him that his thinking was flawed.?

Additionally, his EGO was telling him, "Hey, what about me?".?

Isn't it amazing how complex humans are??

Despite our desire for success, we aren't able to fall on our sword and listen to someone else who might be able to help us.?

I finally get a response from him: "Ok Ari, I'll have the session with you, but if I'm not satisfied with the outcomes, I'll ask for a refund." (Still negative).?

In response, I said, "No problem, I'd be glad to do that for you."?

Having second thoughts about my offer, I hung up the phone, wondering why I even made it when my intuition told me I shouldn't.?

I would like to ask you to kick me when I slip back and ask me to offer my free time.?

My assistant schedules the call for a few days later.?

He cancels our scheduled call a few hours before it is scheduled, requesting a refund.?

Oh my gosh... shame on me. I should have listened to my inner voice.?

Is there anything we can learn from what happened here??

1. There is a powerful force inside of us that needs to be overcome: our internal conditioning?

We are so conditioned by the people around us that much of who we are comes from that. In the hope that if we remain as we are and don't make any changes, we are in good company if the people we grew up with or now spend our time with are comfortable in accepting their circumstances around them.?

Being with others who share our interests makes us feel good.?

However, I've found that the most successful people I've spent time with think and act in the opposite way.?

When they hear: “Everyone around me is plateauing” or “I am being told not to rock the boat and not be too successful,” they decide to say “Screw that.” Their subconscious attempts to sabotage them are resisted, and they start looking for role models and ideas they can follow.?

2. Success Requires Humbleness and Willingness To Learn (Not Practiced By Many)?

Back in the day, being smart was all about bravado and thinking you knew it all, wasn't it??

This isn't true in the new economy.?

Being open to learning and changing depends on how much you're willing to admit you don't know.?

Despite the notion: "I'm a professional, and I doubt anyone can teach me anything of value", you're one step away from being humbled in a new way.?

3. A commitment to moving outside of our comfort zones makes success accessible to only a few?

It's only human nature that it's uncomfortable to change from what you're used to.?

Taking action and investing in your own success requires you to work hard against this human nature.?

It is more important than ever to step outside of your comfort zone and be defiant.?

You will not be able to "see" opportunity until you accept a change of mindset.?

Unlock The Game?, a new sales mindset that overturns the notion of selling as we know it today. His personal insights on how to build trust between buyers and sellers continue to break new ground. Thousands of Business Owners worldwide have been transformed by his trust-based sales approach. Get access to the Free Masterclass at www.UnlockTheGame.com/Video and subscribe to this podcast or to be a guest on the show,?visit www.UnlockTheGame.com/Podcast?