Look No Further! Social Media Management Tips for Your Small Business

Which platform? What type of post? How often? Get your questions answered. Why you should already be online and how to succeed at it!

By 2021, the number of social media users across the globe will reach 3.02 billion people! That's quite impressive and could have serious implications for your business.

In fact, small businesses benefit from social media just as much as major corporations.

With a strong social presence, you can learn more about your customers, interact with other brands, increase awareness, and much more.

Read on for a few key social media management tips to help you make the most out of your social experience.

1. Follow Your Audience

Many businesses struggle to determine what social channels they should dedicate their resources to. Is it a good idea for your business to be on every social site? Or should your small business only have a presence on a few platforms?

Like with most marketing efforts, small business social media marketing is only as effective as your understanding of your audience.

Your business should have a social presence wherever your audience is most active. Younger demographics often flock to apps like TikTok or Snapchat, while Facebook and Twitter still cast a wide net.

It all comes down to who your business wants to market to.

2. Post Diverse Content

You'll likely have a diverse social presence. Likewise, have the content to match.

You should do your best to post multiple types of content to keep your brand voice from getting stale.

Try to avoid sharing the same type of content more than once per day. Variety is a great way to add some pop to your profile.

3. Seek New Forms of Engagement

Aside from growing your audience, social media is a powerful tool for interacting with your customers and trying out new marketing ideas. Always seek out new and innovative ways to reach out to your customer base.

Try sending coupons through direct messages and messenger clients. Or live stream from your store once per week to keep customers informed about your business.

Above all else, don't forget to engage with your audience through the comments section. Encourage them to interact with your posts and make an effort to respond whenever possible.

4. Manage Your Reputation

Some social media sites, such as Facebook, allow customers to rate businesses and share their experiences. Use these reviews to build your company's reputation.

Don't worry if you get a negative review. Take the time to address the customer's complaint and make things right.

Whenever possible, take things offline.

The vast majority of your customers rely on reviews to make a purchasing decision, so don't underestimate the power that multiple five-star reviews can have.

5. Schedule Posts in Advance

Posting multiple times per day can take valuable time away from other important business operations.

Instead of manually posting each time, rely on automated software to schedule your posts. Most software even shows you the optimal times for post engagement according to your previous results.

6. Leverage Artificial Intelligence

Within the last year or so, more companies have started implementing chatbots and AI into their social media platforms.

If you were to click on a brand's Facebook page right now and send them a message, there's a very real chance that you're not talking to a person, but a bot.

And these helpful little bots can make your life a whole lot easier. Use AI to help customers find answers to the most frequently asked questions, such as your business' hours of operation or your business' address.

You'll save a ton of time and may manage to increase foot traffic in the process.

As for those questions that a chatbot can't handle, no need to worry. Your AI can match customers with customer service reps or allow you to manually address any questions or concerns.

Get More Social Media Management Tips 

Social media is a powerful and efficient tool. Your small business can use it to foster customer relationships, improve brand awareness, and maximize your SEO efforts. 

Now that you know the best social media management tips, are you ready to see them in action? To discover how your company can best utilize social media, get in touch today.

Author: Daniel Vallance, Vallance Media, Creative Marketing for Creative Companies !