Look Fantastic Goes Brick-and-Mortar: A Smart Move?

A significant milestone has been marked for the beauty company, Look Fantastic ?

The renowned online beauty retailer has recently unveiled its first physical store in Altrincham, Greater Manchester, signifying a strategic shift towards an omni channel approach.

Traditionally, Look Fantastic has thrived in the online retail space, but with the Altrincham store, they're demonstrating a keen understanding of the evolving beauty landscape.

Is the Rise of Bricks-and-Mortar Upon Us?

While the e-commerce industry continues to flourish, there seems to be a resurgence of interest in physical stores. Consumers, particularly those in the beauty sector, value the in-person experience.

With a dedicated Colour Wow salon for haircare needs, and a beauty bar for on-the-spot pampering, the store also prioritises sustainability with recycling stations and eco-conscious practices.

The Power of Omni channel Retail

Look Fantastic's launch into physical retail is a strategic move that complements their established online presence. This omni channel approach caters to a wider audience, providing customers with the flexibility to shop online or experience the brand in person.

Picture this - you’re browsing Look Fantastic's extensive online catalog, following up with a visit in store to test certain products before making a purchase. This seamless integration between online and offline experiences is a hallmark of successful omni channel retail.

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What are your thoughts on Look Fantastic's shift towards omni channel retail?

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