Look beyond sponsored posts: 5 collaboration ideas for your next influencer marketing campaign

By Adelina Shaydullina

Whether you are a small brand or a medium-size enterprise, marketing is, by all means, a significant part of your business which requires constant attention and most probably a creative touch. Unfortunately, unconventional and even traditional advertising methods can be challenging, especially for those who are on a limited budget, have no prior experience in this field or simply lack the creative thinking gene.?

When it comes to influencer marketing some brands have doubts about whether such an investment makes sense at all, thinking that collaboration with influencers is not only hard to implement but is simply risky. A decade ago when only celebrities were considered influencers this strategy was inaccessible for smaller brands due to high cost and most probably lack of ROI.?

Today things have changed. There are all the different types of creators across many platforms who constantly generate unique, professional content and have a high level of trust among their audience.?

We at LeaLi believe in the power of collaboration and win-win type of relationships, which is why we strive to take influencer marketing to the new, more democratised level so anyone can leverage the creative drive of creators to grow their brand and expand their reach in an ethical, centralised and most importantly affordable way.?

Give freedom of expression to those creators who are the most relevant to your brand and promote your product effectively with all the smart influencer marketing tools here on the LeaLi platform.?

Live Sessions

At times when social responsibility is at its highest, live events are something that people tend to miss. If you have a new restaurant, florist shop or maybe a yoga studio, think about collaborating with one or a few local influencers in your niche to organise something like a cooking workshop, floral design session or a little meditation training offline or online via social media streaming.

Influencers will give you coverage among their audience, while also engaging people in the process which can in turn build a higher trust in your brand and positive sentiment around it.?

Collaboration on a product

Do you have a physical product which you produce? Maybe homemade gluten-free cookies or handmade bracelets. Think about collaborating with a local or even international influencer on creating a limited-time product together.

This will bring you more customers from influencers’ fans as well as create more coverage overall. For such a campaign it is better to choose one influencer within your budget, but preferably with a higher number of followers. Nano-influencer group might not bring the desired conversion rates, however, they will be helpful in generating creative ideas if audience reach is not something you are after.?

Social Cause Talks?

There is usually something a brand is standing for. Maybe it’s healthy nutrition, gender equality or the importance of mental health. Organise an online or offline event with an influencer who shares the same values as you to talk about the issues which you find important.?

This does not only create a better public image for your brand but also spurs audience engagement and brand loyalty if done right.?

Giveaways

This is especially relevant during the festive season but works great any time. Partner with a few influencers who share the same interests and ask them to distribute gifts provided by you among their following.?

This technique is great for establishing a closer connection with your target audience and also is helpful in getting valuable feedback.?

Challenges

This technique requires a creator to ask their followers to re-post or generate content on social media on their own with your brand’s hashtag. All of that for an exchange of prizes which incentivise the participation.?

Content-driven challenges require extra attention because they demand the audience to be as involved as possible. Hence they should be engaging and not trivial to catch the attention of users. If you lack the ideas -?post an offer or?campaign on LeaLi asking creators to help you with that.

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