Look Beyond Email for B2B Lead Generation
Lancelot Dsouza
Chief Marketing Officer | Driving revenue growth & profitability through data-driven marketing & strategic leadership | Expertise in P&L management & scalable sales engagement
Google's recent announcement of stricter email-sending limits has sent shockwaves through the cold emailing community, forcing businesses to rethink their email outreach strategies.?
Are you rethinking your? Need a way out? Let's talk
Using emails for selling is really common, but now it seems like policies are making things difficult. Sending too many emails can make prospects feel their inboxes are flooded with messages, and they might not even read them or reply.
All this combined with the new policy coming into force soon will push traditional cold emailing tactics (EMAIL ONLY) to no longer be sustainable.?
This shift has prompted many businesses to explore alternative outreach channels, such as Calling and LinkedIn automation, to maintain their lead generation efforts.
SmartReach.io alone has received a 73% jump in its daily 14-Days Free Trial sign-ups just after the news of Outreach’s email started to do the rounds on LinkedIn
Limitations of Email-Centric Lead Generation
Solely relying on email for your lead generation often leads to several pitfalls:
To break through the noise and truly connect with prospects, businesses will need to embrace a more personalized and impactful approach.
Embracing a multi-channel outreach
Using more than just emails is really important for modern businesses. Calling prospective clients is a good way because it's direct and personal. Sales reps can talk to customers and understand their interest levels upfront.?
No, what-ifs. The writing is on the call.
Also, on LinkedIn, businesses can find the right people to connect and engage with, creating a pool of leads that learn about your product or service. When the time is right they will convert.
Once your businesses start to use different ways like calling or LinkedIn or a combination of both, you can get past email limits and find good leads. This way, you can reach more people and talk to them in the way that works best for each person."
Sales engagement platforms
Sales engagement platforms (SEPs) are software tools that help sales teams improve their productivity and efficiency by automating and streamlining many of the tasks involved in the sales process.?
Specifically, SEPs can help with multichannel outreach by providing a single platform for managing and executing outreach across multiple channels, such as email, LinkedIn, phone, WhatsApp, and SMS.
You can simply create a sequence of messages via one channel, add multiple channels in one sequence or have multiple single-channel campaigns and move prospects based on events.
The possibilities are endless.
The top sales engagement platforms out there are SmartReach.io, Outreach.io, Salesloft.com, Lemlist.com, and? Mailshake.com. Their features vary.
But if you looking for software to address your sales pipeline needs then you need an SEP that can provide the following
There are very few tools that would give you all this at a fraction of the cost. SmartReach.io is one.?
If you know of any other then do DM and I shall add them here.
Other businesses that use sales engagement platforms
These are just a few examples of the many businesses that use sales engagement platforms to prospect clients and reach out to them.?
Sales engagement platforms can be used by businesses of all sizes and in all industries to improve their sales performance.
Industry - Software
Business - Salesforce
Salesforce Sales Cloud is a sales engagement platform that helps businesses manage their sales pipeline, track leads, and close deals.
Industry - Financial Services
Business - Fidelity Investments
Fidelity uses sales engagement platforms to reach out to potential investors and provide them with financial advice.
Industry - Healthcare
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Business - Aetna
Aetna uses sales engagement platforms to connect with healthcare providers and sell them on their insurance plans.
Industry - Retail
Business - Amazon
Amazon uses sales engagement platforms to communicate with customers and manage their orders.
Industry - Manufacturing
Business - General Electric
GE uses sales engagement platforms to sell its products to businesses and governments.
Industry - Education
Business - Kaplan
Kaplan uses sales engagement platforms to recruit students for its online courses.
Industry - Recruitments
Business - Ranstad
Ranstad uses sales engagement platforms to reach out to candidates and fill interview slots for their clients
Industry - Telecommunications
Business - Verizon
Verizon uses sales engagement platforms to sell its phone and internet services to corporate customers.
Industry - Real Estate
Business - Zillow
Zillow uses sales engagement platforms to connect with developers to list their projects
Industry - Travel and Hospitality
Business - Marriott International
Marriott uses sales engagement platforms to sell hotel rooms and packages to corporate travelers.
Relying solely on cold emailing to reach out to prospective customers is no longer an effective sales strategy.?
While email remains a valuable tool, businesses need to adopt a multi-channel approach that incorporates LinkedIn outreach and cold calling to maximize their lead generation efforts.
LinkedIn, with its vast network of professionals, provides a direct channel to connect with decision-makers and build relationships.?
Cold calling, when done strategically and with personalization, can cut through the noise of email inboxes and engage prospects in meaningful conversations.
Keeping this in mind over a year ago SmartReach.io branched out from being a cold email software to a sales engagement platform. Today, its one of the most sought-after platforms for businesses that are looking for quality in service, support, and deliverability.
So if you looking to up your sales outreach strategy then do schedule a call with our experts.
Navigating these changes in email outreach is indeed challenging. ?? As Albert Einstein insightfully remarked, "In the middle of every difficulty lies opportunity." Embrace this moment to innovate and personalize your approach, making your connections even stronger. ?? #AdaptAndOvercome #EmailMarketingStrategy
Chief Marketing Officer | Driving revenue growth & profitability through data-driven marketing & strategic leadership | Expertise in P&L management & scalable sales engagement
11 个月Full automation of Linkedin, clubbed with calling. All can be added to one sequence. Set it up and create a lead generation machine
Customer Success Specialist @ SmartReach.io | Increasing Productivity of B2B Growth teams World-wide.
12 个月Email providers also want people to "Think beyond emails"