A look back on the Chinese motorcycle industry in 2017
A look back on the Chinese motorcycle industry in 2017
As 2017 comes to a close it’s time to have a look back at the Chinese motorcycle industry in 2017 and document the movers and shakers of the last year.
The most important single piece of news that came from the Chinese motorcycle industry was the heavily reported deal for Norton to produce 650cc engines for Chongqing giant Zongshen in a 20 year cooperation. Also Zongshen have been the first company since CFMoto to seriously look at a place in the American motorcycle market. Since their development of the ‘Cyclone’ brand they have actively looked to market their own (decent) products rather than rely on rebranded units. This is the kind of ambition that could see them eventually overtake their bitter Chongqing rivals Loncin in the long run especially as Loncin are beginning to commit more to their auto division.
Many Chinese motorcycle companies (like Loncin) are turning to the production of mini-vans in moves that several commentators say will eventually lead to many factories concentrating on autos as their primary product. This has already proven to be the case with (arguably) China’s most recognisable brand Lifan.
CFMoto still manage to go from strength to strength and are not afraid to commit to the funding of the type of research and development that can bring them new markets, especially in the ATV and side by side markets in the normally (for Chinese manufacturers) unfashionable markets of Australia and New Zealand. It would also be remiss not to mention CFMoto’s sales partnership with KTM (which will give KTM much more exposure on south east Asian markets) which many are predicting will enable CF to increase their budget for research and development.
2017 has seen the continuation of the popularity of café racers and scramblers with just about every export orientated Chinese manufacturer producing at least one of these models many of which now have (or are developing) EURO 4 compatibility.
There has been an enormous increase in the interest shown in Chinese electric 2-wheelers from European and American markets as the Chinese EV industry cleans up its act and starts to invest in producing models that would be of interest on Western markets. Up until recently Chinese EV manufacturers have concentrated on producing models for the domestic Chinese market (it’s estimated that there are over 100 million electric 2-wheelers including scooters and pedelecs on the road in China) but we are now seeing a shift in the demographics as Chinese factories (encouraged by companies like Evoke) begin to seek the lucrative and growing electric bike markets of Western Europe.
In my opinion the real break-out company of 2017 was Longjia. Since their acquisition of the Italjet brand a few years ago this company has really stepped up to the mark in terms of style and quality. The other company that is going to give the giants a run for their money is Motrac, a manufacturer in the new mould of Chinese factory that is willing to put in the r and d to produce more serious road bikes.
2017 was also the first full year that the Indian motorcycle industry began to out-produce its Chinese counterpart on a monthly basis.
Here’s a list of the 5 models that attracted the most media attention (from my perspective) in 2017
Motrac MG500- A Ducati inspired adventure style bike with a Loncin twin engine
Fuego Tekken- A classy dual sports that has just hit European markets with its 125cc version
CFMoto 650NK- A naked version of the CFMoto TK, a Kiska designed 650cc beauty
Zongshen RX4- 450cc entry level touring bike
Evoke Urban Classic- The best styled (and fastest) electric bike to be made in China
guangzhou tianma group tianma motorcycle co.,ltd - slaes director
6 年EURO 4 compatibility indeed i think unnecessary in china for now in majority city forbidden ridding motorcycle, and for the countryside ,why should they buy a motorcycle with euro 4 standard?euro 4 means should have EFI and this is useless for countryside people.
Founder & CEO of Atelier Hovercraft - Proven Leader in Design & Manufacturing - Delivering Innovative Solutions for Entertainment & Recreation
6 年good article, David! the CFMOTO 650TK unit even features ABS and Ducati ECU! sadly none of their 2 wheelers are US bound.. the EPA certification process has been the big roadblock to getting a lot of the more interesting marques and designs into the N. American market, shame we cant parlay Euro 4 spec bikes as being compliant. I've been interested in representing/distributing some of the more classic/vintage offerings made in China, but the EPA cert has been the dealbreaker every time..