A look back on 2023
Hi there,
Jamie here.
In the often fast-paced world of marketing, the start of the new year is a good time to take a step back, to pause for a moment and reflect on the achievements, (and learnings!) of the past 12 months.
As ever, it was a busy year for the Benamic team.
Here are some 2023 stats that we are particularly proud of:
2023 saw us awarded bronze in the "Best Promotional Marketing Management" category at the Institute of Promotional Marketing Awards in October, for our work with Hisense and its UEFA Women’s EURO 2022 cashback promotion – a fantastic achievement for the team.
领英推荐
A personal highlight for me, was the launch of our Promotional Playbook. From highlighting common blunders associated with different promotional tactics, understanding promotional strategies and identifying the perfect plays for your brand, it really was as wealth of information on promotions. If you downloaded it, we hope you found it useful and enjoyed the content as much as we enjoyed pulling it together!
What were your year highlights? Take time to reflect. Take time to celebrate the successes and feel chuffed about the campaigns or strategies that impressed. If something under performed, learn from it. Use it to emerge stronger and more informed for next time. It’s how you’ll keep growing and it’ll empower you to make 2024 your best year yet.
So, here’s to 2024, and another year of marketing success! Whatever your marketing goals, as always, we’ll be on hand to provide some epic guidance and advice to help you unlock the power of promotions. We’ve got over 14 years of expertise and practical insights, and we are looking forward to sharing more of these with you.
Keep a look out for our latest guides and insights, including our Sales Promotion Planning Workbook, all about how you can unlock the full potential of your sales promotions in 10 easy steps. Think of it as your perfect planning companion that will help you execute winning promotions in 2024.
Until next time,?
Jamie