A Look into AI-Powered Marketing Strategy ?? Vol. 1, Issue 13

?? Greetings and a warm welcome to The Marketer's Guide to Asia! ?? Presented to you by AJ Marketing co-founders?Arthur Sabalionis?and?Joon Kim. Our newsletter exclusively cover the latest updates and unique perspectives that an Asia marketer should be aware of. We hope that you find it as interesting as we do.??

???Asia Marketing Must Knows

• Asia marketing & business news summary

???Business Intelligence Brief

• Singapore's Mobile Shopping and E-commerce Report 2023

???Marketing Strategy Reviews

• BLACKPINK x Starbucks Exclusive Collection
• Watsons Taiwan new AI Brand Ambassador: 屈先森
• Maybelline Beauty App in Microsoft Teams

?? Asia Event Calendar

• Founders Meetup: Thailand
• Intrigue MAdTech Summit
• Agency of the Year Awards 2023 Malaysia
• XConF Singapore
• The Future of Artificial Intelligence
• Xplore Tech Confex
• MobEx Awards 2023
• PR Awards 2023
• Sync Climate Tech
• iMedia Online Retail Summit Southeast Asia 2023
• Digital Marketing Conference
• Coinfest Asia 2023
• Asia Retail & eCommerce Innovation Summit
• The Singapore Business Show

???ChatGPT introduces Code Interpreter, a new powerful feature available for ChatGPT+ subscribers.

?? Meta launches Threads, a new app that is similar to Twitter.

???Twitter is planning to monetize creators on the platform starting this week.

???Stability AI releases Stable Doodle - a generative AI platform that transform sketches into images.

???Apple?is currently testing an AI-chatbot, Apple GPT, to rival OpenAI and Google.

???TikTok?tests TikTok Music, a streaming service similar to Spotify and Apple Music, available in Singapore, Mexico, and Australia.

???Microsoft?unveils Bing Chat Enterprise, their AI chatbot that is focused on business data privacy and governance control.

???Watsons unveils new AI brand ambassador in Taiwan.

?? Singapore's Mobile Shopping and E-commerce Report 2023

[read full report]

???Over two-thirds (67%) of mobile shoppers use?e-commerce platform apps?for online shopping – making this the most popular mobile commerce channel.

???E-commerce platform apps?are used by the majority of consumers across all major age groups. But usage is presently highest among consumers aged 34 and below.

???Retail brand shopping apps?are used by at least a third of?consumers?aged 44 years and below.

???Among consumers who use dedicated mobile shopping apps, about half have between one to three of such apps installed on their phone, while a quarter have more than five such apps.

???Among consumers who shop online using their smartphone, most do so at least once a month.

???Clothes, shoes and fashion apparel?are the most common mobile shopping purchase.

?? BLACKPINK x Starbucks Exclusive Collection

???Brand Name: Starbucks

???Industry: Food & Beverages

?? Campaign name: BLACKPINK x Starbucks

???Goals & Objectives:

• To engage the KPOP community through a limited collection for BLACKPINK fandom in Asia.

???Marketing strategy: Collaboration

???Target Audience: Blinks, KPOP fandom

???What We Loved About It?

• Starbucks partnered with BLACKPINK to launch a special menu and exclusive drinkware collection.
• KPOP fandoms are known to have strong brand loyalty with their idols. Therefore, doing a collaboration with one of the biggest KPOP group in the world will result in major brand awareness and action.

?? Watsons Taiwan new AI Brand Ambassador: 屈先森

???Brand Name: Watsons

???Industry: Retail Personal Care & Beauty

?? Brand Ambassador: 屈先森

???Goals & Objectives:

• To elevate consumer experience in Taiwan as AI has been a trending topic in the region.

???Marketing strategy: AI Brand Ambassador

???Target Audience: Young audience, beauty and tech enthusiast.

???What We Loved About It?

• Leveraging AI tools Midjourney and Stable Diffusion,?the new AI ambassador can establish a stronger connection with consumers with his caring personality.
• By interacting with customers on social media, the new AI ambassador will provide personalized purchase suggestions and recommended products through analysis of consumers' purchase history, preferences and behavior, all by?applying various big data combined with AI technology.

?? Results: The launch of "屈先森" has drawn positive sentiments across social platforms. On Facebook, the post had garnered 3,635 comments and 459 shares.

?? Maybelline Beauty App in Microsoft Teams

???Brand Name: Maybelline

???Industry: Beauty & Cosmetics

?? Marketing Strategy: AI marketing

???Goals & Objectives:

• The collaboration aims to promote Maybelline's real-world products through these virtual "try-on" experiences.
• As for Microsoft Teams, the collaboration also aims to bring fun experiences to the platform.

???Marketing strategy: Collaboration, AI marketing

???Target Audience: Microsoft Teams users, particularly those who use the platform for work meetings. The feature is being rolled out to global Microsoft Teams Enterprise customers initially.

???What We Loved About It?

• The collaboration works by integrating the AI tech from Modiface, an augmented reality company focused on the beauty industry, into Microsoft Teams.
• The filters have also been developed in collaboration with the Geena Davis Institute, a nonprofit public data organization focused on improving inclusion and diversity within media to ensure the virtual makeup looks will be suitable for a "broad and diverse population."
• Users can select from various looks, each of which provides a breakdown of the real-world Maybelline products and shades being replicated by the filter.

Founders Meetup: Thailand

?? 26 July 2023

?? Thailand

?? Entrepreneurship

Intrigue MAdTech Summit

?? 27 July 2023

?? Singapore

?? Marketing

Agency of the Year Awards 2023 Malaysia

?? 28 July 2023

?? Malaysia

?? Marketing

XConF Singapore

?? 28 July 2023

?? Singapore

?? Technology

The Future of Artificial Intelligence

?? 28 July 2023

?? Vietnam

?? Tech, AI

Xplore Tech Confex

?? 28 - 30 July 2023

?? Malaysia

?? Technology

MobEx Awards 2023

?? 11 August 2023

?? Online

?? Marketing

PR Awards 2023

?? 17 August 2023

?? Hong Kong

?? Marketing

Sync Climate Tech

?? 21 August 2023

?? Singapore

?? Technology

iMedia Online Retail Summit Southeast Asia 2023

?? 21-23 August 2023

?? Indonesia

?? Technology

Digital Marketing Conference

?? 23 August 2023

?? Malaysia

?? Marketing

Coinfest Asia 2023

?? 24 - 25 August 2023

?? Indonesia

?? Web3

Asia Retail & eCommerce Innovation Summit

?? 29 August 2023

?? Malaysia

?? Marketing

The Singapore Business Show

?? 30 - 31 August 2023

?? Singapore

?? Business

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Need help with your next creative marketing campaign? Shoot us an email at:

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??THANK YOU FOR BEING AWESOME???