Look Ahead
Kevin Fream
America's Cyberist Helping Financial & Professional Services Avoid Loss, Improve Business, and Eliminate Doubt
T - Minus 80 Days
Every month I hear or read the same story. You hire these unicorns.
One unicorn adds 25 prospects a week to your Customer Relationship Management system by mailing an educational piece with an offer.
A second unicorn calls 100 people per day following up on the offer to set an appointment.
The first two unicorns will never learn the other's skill and over a year a 1% response is considered good.
If 50% of the time a prospect becomes a client, then a third unicorn helps them with a solution.
When the business is paid, 22% payroll tax is paid on top of every unicorn salary and smart owners pay themselves first because the government wants at least half of what they make.
The opportunity is recognizing how money works, flaws in the approach, and telling a better story.
Daily Mission:?Write down the biggest opportunity ahead of you.
For more thought leadership, follow?Kevin Fream.