Look after your 24 hour employee and you know you are looked after 24/7

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Imagine you had an employee that knew your business in and out, a multitasker that worked 24 hours a day, 365 days a year and never takes a day off duty. Imagine you could pay that employee much less than any other yet they don’t complain but still do all that you ask them exactly how you want it done.?This article has been written to let you know that if you choose to do your website well, it will be that employee for you.

Websites work 24/7 for their organizations, they serve many purposes including informing visitors of the products and services offered. They also have the capacity to take orders, answer customer queries, share important information among other things.

We shall discuss ways to get the most out of your best employee, your website:

1.?????Make it tell your story

Consumers love to know who they are buying from and why they should buy from them. Telling your story usually creates a relationship between you and the buyer. Once a customer feels emotionally attached, they are likely to become a buying customer.

2.????Make it convey to your visitor who you are & what you do

A beautiful website will not make up for not clearly conveying to your customers, stakeholders and visitors who you are and why you exist. A visitor to your website should feel confident that they will get what they are looking for as they navigate your website.

3.????Give your website a responsive design

It is important to give your website a responsive design, as you want to give your customers a good user experience. For a visitor to enjoy their stay on your website and achieve the reasons for their visit, the website has to be responsive. It`s also important to take into account all different devices used to access the web, particularly mobile. By adapting your website for everyone, you will be improving your search rankings and reducing bounce rate all in one go.

4.???Offer great customer experience

Providing your visitors with flawless customer experience is crucial for your business. The more hassle-free of an experience your visitors have, the greater the chance that they will purchase, return to site in future or recommend your website further. It goes without saying that this also decreases the number of complaints your clients may have. Good customer experience has a positive impact not only on customer satisfaction but also on customer loyalty and recommendations

5.????Answer objections

Besides clearly demonstrating your company`s products/services its important to answer objections. These are things on your website that may cause customers not to take a desired action. For example, an e-commerce customers may not purchase if they are not aware of your return terms. Clearly stating the return policy on a product page will alleviate that objection.

6.???Share buttons in the right places

It`s important to share social media share buttons next to some of your great content such as press releases, blog posts and galleries. This encourages visitors to become brand ambassadors, which will grow your online presence and allow new visitors to visit in future.

7.????Call to action

A website is on its own a call to action. If visitors have to search for a way to get in touch, its not serving its purpose. Phone numbers, an email address or a drop down that allows a request for more information are essential and should be given prominence.

For a website design or upgrade, get hold of Camlock Digital Marketing on 0242754077/ 0713808777 or email [email protected]