Longing for long-tails
Indusekhar Chandrasekhar (INDU)
Senior Vice President - Thryve Digital Health
Long-tailing content has been the subject of some of my recent contemplation, and I see some parallels to the animals on this list: https://www.ranker.com/list/animals-with-long-tails/ranker-science. Presenting a modern day digital marketing fable of sorts! Imagine if long-tail content had the attributes of each of these animals, what would that content be like...
1) Long tailed grass lizard: prized just for their tails, if long tailing content could be smart enough, then a grand following is not far away. Distinct and differentiated, long-tail content can earn a reputation even for the inconsequential
2) Long eared Jerboa: Ridiculously elongated and disproportionate to its body, is like the content that gets known for a different purpose (like in this case not the “ears”) than what it was meant for, courtesy the long tailing. Both the expectation and the reality gratify though. Healthy distraction anyone!
3) Long-Tailed Widowbird: Great for some show-off and novelty value, but nothing very special. The power of smart packaging.
4)Whiptail Stingray / Thresher Shark: Use it to whip competition albeit subtly. Creative one-upmanship with long tail content that pokes holes. Everyone like a good roast!
5) Ring-tailed Lemur: Much like how the number of rings on their tails matches the approximate number of caudal vertebrae, which is typically around 25, long tailed content can be a perfect metrics with every value in the mother content.
6) Glass lizard: A lizard often mistaken for a snake, much like the content that does a roundabout, and is hard to decipher in purpose. But when the tail breaks it splinters into a bunch of single posts that add up.
7) Giraffe: Their tails are their undoing because of how poachers love it—but find an alternate purpose like smart content can. Using it to allude to other capabilities can be more bang for the buck.
8) Diplodocus: There’s no reason this fella should’ve gone extinct because it ticked all the right boxes in the "reason for that long tail". It is believed that the tail was possibly used for defense as it was long enough to be used as a sort of whip. It also likely served as a counterbalance for the elongated neck. Exactly what good long-tail content should be. Ward off sceptics and competition by reiterating and clarifying and of course create that beautiful balance for the mother content. But alas, good things don’t last forever!
B2B Marketer | IIM Bangalore | NIFT
4 年All Hail the Long Tails!!