No Longer ? Having to resort to bikini shots and pity posts to get attention!!! ??♀???♀?
Whether you’re an executive, entrepreneur, or a non-profit leader, your success is often dependent upon your ability to engage and enroll influencers to get on board with your ideas.
When you create connections with recognized and well-respected influencers, you move from a “one-to-many” to a “many-to-many” model, empowering others to carry your ideas forward to their communities.
What follows are 12 strategies to secure the support of influencers and empower them to amplify your message:
As you read through these ideas—from such diverse realms as politics, publishing, technology, content marketing, and education—imagine how each of them might apply in your situation, then get creative and add your own innovations.
What’s Required No matter which influencer strategy you choose to adopt, here are a few tactics you will want to put in place first in order to be successful.
? Know your influencers: Who are the influencers in your market niche? Develop a list and keep it updated.
? Prepare Talking Points: What are the 3-5 key points you’d like others to understand and how is what you are saying or doing distinctive from your ‘competition’.
? Match your strategy to your audience and goals: Rather than adopt a scatter-shot approach, take the time to analyze all 12 of these strategies and match them to where your target audience resides and your individual goals.
? Make sure it’s win-win: The right strategy to adopt is one that will be a clear win-win for all involved. Think long term – what’s in it for them?
? Hire Help: Don’t go it alone. Even if your resources are limited, delegate to others those details that you don’t have time for or aren’t the best person to manage.
? Think about the three R’s: Reach (how many people are you reaching?), Relevance (is your message relevant to them?), Resonance (is your message resonating—are they passing it forward to others in their network?)
? Track your progress and success: Create a few milestones and track and celebrate your progress.
Be a Thought Leader: Thought leaders are people who can move and inspire others with their innovative ideas, turn those ideas into reality, and then create a dedicated group of friends, fans, and followers to help them replicate and scale those ideas into sustainable change.
We hope you’ve been inspired by the stories of thought leaders and thought leading companies from a wide spectrum of industries, and that you’ve found a few ideas you can implement right away.
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ABOUT THE AUTHOR | For more ideas on how to build your influence, read Denise Brosseau’s book, Ready to Be a Thought Leader?, published by Wiley/ Jossey-Bass. Denise is the CEO of Thought Leadership Lab, a boutique professional services firm that specializes in building the visibility, credibility and thought leadership of executives and CEOs. A Stanford MBA, Denise is a serial entrepreneur and the co-founder of Springboard, the women’s start-up launchpad that has led to over $6 billion in funding for women entrepreneurs. In 2012, she was honored by the White House as a Champion of Change.
The original document was created on February 19, 2014 and is based on the best information available at that time. The copyright of this work belongs to the author, who is solely responsible for the content.
Excerpt from Ready to Be a Thought Leader? Continue reading the full story.
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Any opinions expressed are those of the authors.
Published by?#NHGBe?2022-12-07 - CEST 09:30 AM?
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