Longbow's Secret Manifesto: How to Move at the Speed of Lightness

The world does not need another car.

The roads are already filled with machines that are over-engineered, overweight, and overcomplicated. Sports cars, once symbols of purity, rebellion, and driving joy, have been swallowed whole by this relentless bloat.

It happened slowly, like a creeping shadow. First, power figures became more important than weight. Then, technology layered itself thick, dulling every response in the name of “progress.” Before we knew it, the very essence of what made a sports car thrilling was lost beneath a mountain of unnecessary excess.

But this is not a eulogy. It is a revolution.

Because what has been lost can be found again. The Longbow answer is not new. It is the oldest lesson in performance: add lightness, both in our vehicles and in our company.

The War on Weight

Every kilo dulls the experience. Every ounce of excess is an enemy of thrill.

A truly great sports car is not measured by raw power but by the absence of what is unnecessary. A car should not feel fast, it should feel alive. Instant. Reactive. Engaged with the driver’s every movement, like a blade slicing through the air.

This is why Longbow exists.

Not to build the fastest. Not to build the most expensive. But to build the lightest, most exhilarating, most immortal sports cars ever made.

Because lightness is immortality.

A lighter car does not just perform better, it lasts longer. It suffers less mechanical stress. It wastes less energy. It uses fewer materials. It costs less to build and less to run.

Where others chase complexity, we chase purity.

Where others build obsolescence, we build forever.

The Myth of Vertical Integration

The old way of building cars is dead.

A traditional car company is a beast that must constantly feed. It is a vast, vertically integrated machine that demands enormous capital, massive production runs, and ever-growing factories to sustain itself. It requires deep margins, locked-down supply chains, and a relentless churn of models to keep the whole system from collapsing under its own weight.

This is not how you build a sports car brand in the modern world.

China is already proving that vertical integration in EVs is a losing game. They can build cheaper. They can scale faster. They have state-backed capital and limitless manpower. The traditional Western car brands, in response, have trapped themselves in an unwinnable war, racing towards a future where they are always playing catch-up.

But Longbow does not compete on those terms.

Because Longbow is not a factory.

It is a film studio.

The Blockbuster Model: How to Build a Car at the Speed of Lightness

Think about how the best films are made.

A studio assembles world-class talent, the best directors, producers, cinematographers, editors. They come together, create something extraordinary, and then disband. When the next project arrives, they do it again, but faster and better.

This is how Longbow operates.

We do not waste billions building factories that will be outdated before they are profitable. We do not lock ourselves into slow-moving bureaucracy. Instead, we operate as the studio, the director, the producer, and the writer taking care of:

• UX & UI – Every touchpoint, every interaction, every feeling of engagement.
• Systems & Brand - The identity, the message, the movement.
• Product Definition - The soul of the car, distilled into a pure experience.
• PR & Storytelling - Building desire before the first car is even built.
• Customer Experience & Sales - Creating a direct relationship, not a dealer model.

The rest of the crew, the cinematographers, the set designers, the stunt coordinators—are our world-class partners. We work with the best, and only the best. Specialists who live and breathe excellence.

The result? A car built faster, better, and with more focus than any legacy automaker can match.

Simplicity is Speed. Simplicity is Strength.

There is a reason the most legendary cars of all time were simple. The Lotus Seven. The Porsche 911. The Ferrari F40. None of them relied on overwhelming power or excessive-tech to be great. They were great because they removed everything that wasn’t needed.

This is the philosophy behind Longbow.

We don’t add features. We subtract distractions.

We don’t build cars that conform. We build cars that endure.

Because the rarest, most valuable car of the future will be the one you never replace.

Immortality Through Engineering

In the old world, cars were designed to be disposable. Planned obsolescence was baked into the business model, lease cycles, trade-ins and model refreshes.

But a car designed for immortality is something else entirely.

• A car that lasts decades, not years.
• A car that evolves with modular, upgradable components.
• A car that gains value with time, like a rare watch or an heirloom.

This is the future of desirability. Not just faster, but forever.

Because a truly great sports car is not measured in lap times, it is measured in the decades it stays on the road, the stories it collects, and the memories it creates.

The Longbow Manifesto

Here’s how we do it:

1. Launch the Speedster - A limited-run masterpiece. A statement of intent. A car that proves what’s possible when you prioritise experience over excess.
2. Scale with the Roadster - A production-series evolution, leveraging Speedster’s success to expand reach.
3. Create Exclusive Derivatives - High-impact sub-brands that turn cars into collector-grade legends.
4. Introduce the Coupe - A higher-volume halo car, amplifying the Longbow legacy.
5. Build Brand Gravity - Demand so intense an 18-month waitlist becomes the norm.
6. Expand the Ecosystem - Complementary products that extend the brand’s impact beyond the car itself.

This is not about producing millions of cars. It is about producing the right cars. The ones that will be sought after, cherished, and kept for generations.

This is The Speed of Lightness

The sports car industry lost its way.

ICE sports cars got heavier. EV sports cars got softer. They forgot what made driving great.

We didn’t.

Longbow is not here to follow trends. Longbow is here to reset the standard.

Lighter. Faster. Purer. More connected to the road, the driver, and the experience of what it means to truly drive.

No one else could build this.

So we did.

Welcome to the Speed of Lightness.

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Reservations are now open at Longbowmotors.com

Starting prices are ￡84,995 for our Speedster and ￡64,995 for our Roadster.

Follow Longbow so you can stay updated on our journey launching the world's first lightweight electric vehicle company, changing how the Earth feels about sports cars.

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Daniel Davey? is Co-Founder and CEO of Longbow , he is a seasoned leader in the Electric Vehicle and Mobility space having been an early employee at Tesla, Uber and Lucid Motors. He is passionate about EVs. He believes in the singularity but also that craftsmanship through toil, creativity and original thought through experiences and individuality are unique to humans. His opinions and posts are his own.

https://linkedin.com/in/danieldavey

Read other Articles by Daniel Davey? below:

Longbow: The Future of Sports Cars Lies in Simplicity, Beauty and Lightness

Forget Circularity — The Future of Cars should be Immortality

Electric Sports cars. an uncharted electric frontier

Project Titan: Apple's Electric Car What is the game plan?

Electric Vehicles vs Hydrogen Fuel Cells