Long May You Run
That’s the title of a song that Neil Young wrote as a tribute to his first car, a 1948 Buick Roadmaster. Pictured here is my personal 1972 Jeep Commando which I have owned for a lot of years and feel similarly about. I bought it, when I was still quite young, from my then mechanic, Chuck. Chuck was killed not long afterward and I vowed to never sell it. Keeping it rolling has had its challenges but I did just drive it this past weekend and, aside from a couple of oil leaks, it's running great. Except for the steel, which is susceptible to rust, it was built to last. Likely it began its life at the Jeep Parkway Factory in Toledo Ohio. Even with the largest engine option available at the time, a 304 V8, the motor compartment has a lot of room in it and it is easy to get to almost anything. It came with a metal removable top and it had that on it when I bought it from Chuck. I used to have to ask friends to come over (it took 3 of us) when I’d unbolt it and lift it off or replace it. Driving it without the top on is a totally different experience from that with it on, and one day long ago I decided – No More Top. Sure, I have to have a dedicated garage for it, but it is worth it for the joy it brings. I have an affinity for keeping things that do their job perfectly well, in a lot of cases better than a newer replacement, running and in use. My daily driver is a 2011 Land Rover LR4. It rides smoothly, gets a lot of looks, and is a lot cheaper to keep going than a new car would be. It isn’t right for all circumstances, but it is a good idea to weigh keeping something rolling that is doing a great job, versus replacing it.
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“That’s all fantastic and everything, Jay”, you might say, “but why are you posting about your car on a business platform?” And that would be a well timed segue question which I thank you for immensely. Big Science Music for branding and advertising music, has often been the kind of product that lasts. It’s designed to have longevity. We love to immerse ourselves in not only your creative, but the strategy and emotive needs buried in the very data that created your strategy that birthed your…creative. “Well, Jay, that is intriguing. Do you have any current examples of this music and sound that go the distance?”, you might inquire. Again, in this instance I am so very grateful for you guys. Yes! Indeed, I do.
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This spot came to us with no sound or music, so everything you hear, we created. From the chair dragging to the subtle little boy grunt, as well as the track which says ‘this is a fun and easy product’, like X, we give it to ya. Clearly effective, this spot has run for a number of years.
Agency: Marcus Thomas
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We have created many very successful, long running sonic I.D.s, branding mnemonics, themes, or jingle stingers. And one that we love that has been going strong for years now is the Members 1st “We Put Our Members First” button. The introductory campaign boldly set up the theme by featuring individual cases where customers Christine, Justin, and Tania get their own 30 second spots including their own custom version of the theme; ‘We Put Our Christine’s First” etc. This spot features the classic version and another winning case study. This jingle continues to air.
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领英推荐
Another long running piece of marketing music we have out there is a song that we created for Pittsburgh Foundation’s day of giving, called ‘One Day’. Introspective, hopeful, uplifting, timeless. On our site here is a bit of making of so that you can see the singer in context, followed by the spot as it first aired in 2019. The spot continues to get updated graphics and announcer every year and has just been rereleased for its fifth year in a row.
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Agency: GH Advertising
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While a lot of the jingles, sonic I.D.'s, music, and sound design that we create is for one-off campaigns or spots, I often think about the many times that we have had tracks on the air for years at a time, and wanted to make a note of how fantastic that feels to us at Big Science Music. It’s fun to give a few current examples, and while I am likely leaving out one or three current compositions, perhaps I will do a follow-up post highlighting other long-haul tracks!
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“Jay, was this article all fluff so that you could post pictures of your cars?”
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No. No it was not.
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