Long Live Maven Collective Marketing's 13-Year Era

?"As I reflect on our journey and how far we have come, I'm overwhelmed with gratitude. Gratitude for our outstanding team, whose dedication and talent drive our success; for our valued clients, who have entrusted us with their businesses; and for the Microsoft Partner community, which has warmly embraced us.?This past year has been nothing short of transformative—it feels like we’ve entered a new era as we head into 2025. The vision I had over a decade ago has not only been realized but exceeded anything I imagined. Together, we've built something truly extraordinary at Maven Collective Marketing, and I'm filled with excitement for what’s to come."

- Erica Hakonson, CEO, Maven Collective Marketing?

Thirteen years ago, we founded Maven Collective Marketing with a clear mission: to enable Microsoft Partners with Microsoft Partner Marketing that delivers measurable expertise and results.. Our deep familiarity and expertise in the Microsoft ecosystem and its distinct nuances have allowed us to deliver targeted, impactful strategies that truly stand out.??

Speaking of standing out...is this newsletter an ode to the queen of storytelling, longevity, and belover of the number 13? Perhaps. You'd be swift to discover we have a few of those on this award-winning team.

As we approach 2025, our unwavering commitment to this niche continues to drive our success. Over the years, we’ve refined our craft, assembled an exceptional team of Mavens, and consistently delivered measurable results for our clients. Now, we're poised to embrace the future of marketing with innovation, agility, and a relentless focus on helping our clients achieve even greater success.??

Join us as we reflect on the era that brought us here as we look into the future of what's possible.?

At Maven Collective Marketing, our journey has been driven by a passion to transform how B2B businesses approach marketing.?Through unwavering commitment and innovative solutions, we’ve established ourselves as a trusted leader in the industry.??

?This dedication has been recognized with over 180 accolades, including "B2B Agency of the Year by PR Daily, “Best B2B Website” by MarCom Awards, "Top Digital Strategy Company" by TechBehemoths, and numerous others.?These honors are a testament not only to the talent and expertise of our team but also to the measurable, lasting impact we’ve delivered for our clients.?

As we celebrate our successes, we remain focused on the future—continuing to innovate, collaborate, and drive meaningful results for our clients.?

Our journey has been?profoundly connected to the vibrant Microsoft Partner community. We are honored to be a part of this dynamic ecosystem, building relationships, and sharing our expertise to support collective growth.? We continue to strengthen our commitment by leading, sharing, connecting, and inspiring at industry-leading events across North America.??

At DynamicsCon in Denver, we shared how AI can supercharge marketing efforts, enhancing engagement and extending reach for Microsoft Partners.? Across a multitude of IAMCP chapters, including New York City, Chicago, TOLA, Cleveland, St. Louis, and at the global level, we continue to inspire Partners with insights on AI applications and best practices for AppSource listings.?We also explored fresh approaches to strategic communications at the Ragan Internal Comms event, refining internal practices and delivering stronger solutions for our clients.?

Alongside Microsoft Clarity Product Manager, we dove deep into analytics-driven insights from Microsoft Clarity and highlighted the new AI & behavior analytics additions coming in 2025. At Microsoft Ignite in Chicago, we dove deep into all things AI, Copilot, and Agents, while also exploring the expanded Microsoft AI Cloud Partner Program (MAICPP) announcements and incentives.?

Beyond these banner events, we've had the honor of joining our clients in celebrating significant milestones this year, including strategic company summits, milestone anniversaries, and client appreciation events. Sharing these moments of achievement and success fuels the Mavens to set even bolder goals and raise our standards of excellence for 2025.?

Giving back has always been a cornerstone of Maven Collective Marketing's philosophy. Throughout our history, we've sought opportunities to make a positive impact, through initiatives like our annual "Pay It Forward" initiative. In 2024, we expanded our efforts by hosting our first-ever volunteer marketing workshops for entrepreneurs, a truly rewarding experience that allowed us to share our knowledge and empower others.?

Over the years, we've grown from a solo endeavor into a diverse collective of marketing strategists, designers, and technical practitioners, fostering a collaborative culture where every voice is valued, and each team member is empowered to contribute their unique talents. We've celebrated promotions that recognize individual achievements, welcomed new faces that bring fresh perspectives, and built a skilled team deeply committed to each other's success.??

Recognizing that our team's growth is essential to our own, we've invested in continuous learning, encouraging skill expansion through internal programs and external opportunities.? This year, our commitment involved sending Mavens to industry-leading conferences such as MozCon and SMX, along with other key events, to keep them updated with the latest in marketing innovation.?

We extend our heartfelt thanks to our team, our clients, our partners, and our friends. Your support has been instrumental in our journey. As we celebrate this milestone, marking over a decade of success, and look ahead to 2025 and beyond, we're energized by the opportunities that await. We remain committed to pushing the boundaries of marketing innovation, delivering exceptional results, and fostering a collaborative environment where both our team and our clients can thrive. Let's make this next chapter our most successful yet. Connect with us today, and let's start building the future of your marketing.

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