Long-form video is a bust, except on YouTube

According to video hosting software company Vidyard, 60% of all videos published on the internet in 2020 were under 2 minutes long.

This stat puts video length on social media platforms into perspective.

Two years ago, with the advent of IGTV and Facebook Watch (not to mention the supposed demise of Snapchat), there was a moment when we all thought long-form video was the future.

YouTube, known for its long-form educational videos, was rewarding videos that passed the 10-minute mark. And Facebook wanted to compete in the same arena.

Businesses rushed to make “tv series” for their social platforms. Will Smith even narrated an IGTV show for National Geographic. It seemed like Facebook might not only be taking on YouTube, but cable TV networks as well.

Source : https://blog.hootsuite.com/social-media-trends/