Long-form SEO Content - Differentiator

Most sites publish 1,447 words on average. Add that they only publish 1-3 content pieces per week. For SaaS start-ups looking to scale with SEO, this strategy won't cut it.

Established competitors have already built authority and credibility to rank on the first page of Google; Featured snippets, People Also Ask, and among the top ten of the blog links.

There are coupe of ways to build credibility using SEO, publishing detailed long-form content is one way. The other is building links from authority sites,but that is not my focus for now.

What is long-form SEO content?

Let's start with what they are not:

• Copy & paste content from the first page of Google
• 1,400 words or fewer content pieces
• Usage of stock visuals downloaded from the internet

Just to be clear, long-form SEO content is not only about word length, but rather a mix of these differentiating factors:

1. On the brand content structure
2. Storytelling + examples
3. Custom visuals for better UX

Why long-form SEO content?

• Rank on the first page of Google faster - serpIQ study indicates the average length of content on # 1 is 2,000 words.
• More time to read a long content piece = more trust resulting in fast rankings.
• Generate unlimited repurposing of content pieces from text, visuals, and scripts for videos and audio.

Am keeping this piece short an introduction back to publishing this newsletter to my 6.4k subscribers

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To content for growth,

Okerosi