London's Rising Stars: LinkedIn's Top 10 Startups to Watch in 2024

Today, LinkedIn reveals its inaugural list of Top Startups in London, spotlighting the ten emerging companies that are capturing attention across the city. These businesses aren't just expanding rapidly—they’re creating innovative solutions that are reshaping their industries. From revolutionary advancements in food to cutting-edge AI tools designed to draft legal contracts, these startups are making significant strides in the capital.

Methodology & Selection Criteria

The list is based on exclusive LinkedIn data, assessed across four key pillars:

1. Employee Growth
2. Job Seeker Interest
3. Member Engagement
4. Attraction of Top Talent from LinkedIn Top Companies.

The methodology focuses on activity specific to London rather than the entire country. To be eligible, companies must be independent, privately held, headquartered in the UK, employ at least 30 full-time staff, and be seven years old or younger. Here are the top ten startups in London this year:

1. Allica Bank

• Industry: Financial Services
• Headquarters: London
• What they do: Allica Bank supports UK SMEs with lending, savings, and current account services.

2. Volt.io

• Industry: Financial Services
• Headquarters: London
• What they do: Volt.io enables real-time, account-to-account payments through open banking technology across 5,000+ banks in the UK and EU.

3. Wild

• Industry: Personal Care
• Headquarters: London
• What they do: Wild offers refillable, natural deodorants to reduce single-use plastic in personal care.

4. Skin + Me

• Industry: Wellness & Fitness
• Headquarters: London
• What they do: This startup offers personalized skincare treatments and prescription-based therapies.

5. Connectd

• Industry: Technology, Information & Internet
• Headquarters: London
• What they do: Connectd is a platform that connects founders, investors, and advisors for growth and support.

6. UNTIL

• Industry: Wellness & Fitness
• Headquarters: London
• What they do: UNTIL provides wellness facilities and business support to health professionals.

7. THIS?

• Industry: Food & Beverage
• Headquarters: London
• What they do: THIS? creates plant-based food products that replicate the taste and texture of meat.

8. Bactobio

• Industry: Biotechnology
• Headquarters: London
• What they do: Bactobio develops antimicrobial solutions from microbes for healthcare and agriculture.

9. Robin AI

• Industry: Software Development
• Headquarters: London
• What they do: Robin AI combines machine learning and legal expertise to streamline contract management.

10. Primer

• Industry: Financial Services
• Headquarters: London
• What they do: Primer offers no-code tools for setting up various payment options for online merchants.