London Sport Extends Collaboration with Sid Lee London to Drive Greater Impact for Londoners

12 September - London Sport is thrilled to announce the extension of its successful partnership with Sid Lee London, a leading full service sports agency.

This partnership, which initially aimed to invigorate the charity’s flagship events, Active LDN and the London Sport Awards, has helped London Sport spread its reach to continue to deliver on our vision to help all Londoners live longer, healthier, happier lives through being active.

Building on a shared commitment to helping inactive Londoners in deprived communities become active London Sport and Sid Lee London will continue to unveil a series of creative initiatives including fresh and impactful visual concepts for our events, ensuring that they remain relevant and reflect the direction of our work.

For more information about our partnership and upcoming initiatives, stay tuned to London Sport’s and Sid Lee London’s channels.

Stephen Hall, CEO of Sid Lee London, stated:

We’re thrilled to extend our partnership with London Sport and continue the progress we’ve made together in the last 12 months. We strive to empower our staff, allowing them to be involved in meaningful causes that contribute to the greater good and our work with London Sport is a perfect example of that.

Tanya Rabin, Director of Fundraising, Marketing and Communications at London Sport said:

“We are excited to extend our partnership with Sid Lee London. Over the last year, their expertise and impactful creative has been invaluable in amplifying the amazing work from across the grassroots sport and physical activity sector. Sid Lee London’s dedication to driving positive change aligns seamlessly with our work, and together, we are committed to fostering a culture of movement and well-being that resonates across London and beyond.”

About Sid Lee London

Sid Lee London is the centre of excellence for sport within global creative group, Sid Lee. Headquartered in Montreal, Canada, the group currently has seven offices worldwide, including two in Europe. The London office offers brands in sport ?a unique blend of world class creativity, deep sponsorship expertise and boutique service. Clients include a growing roster of top-tier sports rights holders and partner brands that include Visa, FIFA, Lidl, OPPO, One Plus, BYD and now, London Sport.

About London Sport?

London Sport is a charity which exists to help all Londoners live longer, healthier and happier lives through being active.??

Our focus is on children and adults in the most deprived communities who face the greatest challenges of inequality. With physical inactivity responsible for 1 in 6 premature deaths, we want to help every Londoner find their way to move more.??

We are supported by Sport England and the Mayor of London, and collaborate with London’s local authorities and other organisations to provide better access to sport and physical activity across the capital.??

For more information on London Sport, visit www.londonsport.org.?