London Home Show: Championing Affordable Homeownership Since 2013
As the property market evolves, especially due to rising interest rates and changing buyer demographics, initiatives bridging the gap between potential homeowners and developers become increasingly crucial. One such initiative, the London Home Show, has been at the forefront of this effort for over a decade, establishing itself as a cornerstone event in the UK's affordable housing sector.
How did this iconic event come about?
Launched in 2013 by property portal Share to Buy , the London Home Show emerged as a response to a critical market need. At a time when affordable homeownership products like Shared Ownership and Help to Buy were relatively unknown, the show aimed to demystify the homeownership process and provide clear, accessible information to buyers.
The London Home Show was created to fill a significant gap in the market. As Jade Turnstill-May , Head of Brand & Content for Share to Buy, explains: "The London Home Show began in 2013, when property portal Share to Buy identified a gap in the market for an in-person event specifically focused on affordable homeownership products. At the time, there was very little information out there for buyers about Shared Ownership or Help to Buy, the latter of which had only just been introduced in the UK that year."
What sets the London Home Show apart?
The London Home Show stands out by bringing together all the key stakeholders involved in buying and selling homes. The show welcomes all potential buyers, from first-time buyers to those looking to upsize or downsize. It offers a one-stop shop for information on affordable housing options in London and the Home Counties. As the organisers state, "If someone is looking to buy a home in London or the Home Counties and wants a little help or advice about their options, the London Home Show is the place for them!"
The event also provides an unparalleled opportunity for housing associations and developers to meet thousands of potential purchasers in a single day. It's a powerful lead generation tool, connecting home builders directly with their target audience. As the organisers note, "The London Home Show, coupled with the Share to Buy website, is unparalleled for lead generation – connecting home builders with first time buyers."
Lastly, mortgage advisors, solicitors, and other property experts can engage directly with potential clients, offering advice and building relationships. The show features regular affordability workshops hosted by first-time buyer mortgage specialists, Censeo Financial, providing attendees valuable insights into the mortgage process.
What impact has the London Home Show had on the industry?
The London Home Show has been very successful. Since it started in 2013, more than 70,000 people have come to the show. In April 2024, almost 3,500 people came to one event.
Recent shows have had over 45 different companies showing homes. In the last 11 years, they've put on 20 big events. These numbers show that many people find the London Home Show helpful and keep returning.
Jade Turnstill notes: "We are extremely excited to be hosting our 20th live event this autumn, officially marking 11 years of the London Home Show. It's more important than ever that hopeful buyers can access high-quality information about buying a home and are aware of the options available to them."
The show's impact extends beyond attendance figures. As the organisers proudly state, "The London Home Show has enabled thousands of hopeful buyers to go on and purchase a property."
How partnerships are driving the success of the London Home Show?
The show's growth has been fueled by partnerships with industry leaders. The upcoming September 2024 show boasts an impressive roster of sponsors, including our team Peabody New Homes , Abri Homes, L&Q, NHG Homes, Legal & General Affordable Homes, FABRICA, SO Resi, SiteSales, Southern Housing New Homes, Aster Sales, Square Roots and Places for People.
These partnerships not only strengthen the show's offering but also provide attendees with access to a wide range of new homes and expert knowledge from on-the-ground sales teams. As the organisers explain, "Working with partners like Peabody New Homes allows us to really strengthen our offering for attendees on the day, giving guests unparalleled access to thousands of new homes and expert knowledge from on-the-ground sales teams."
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How is the London Home Show addressing current market challenges?
The London Home Show has proven particularly valuable in the current economic climate. Jade Turnstill highlights the challenges faced by potential buyers: "It's a challenging time for those looking to step onto the property ladder – rising interest rates mean many buyers feel priced out of the market, and think that purchasing a home is totally out of reach for them."
In this context, the show serves as a crucial resource, providing hope and practical solutions to those who might otherwise give up on their homeownership dreams.
What are businesses gainging from the London Home Show?
For property developers, housing associations, and related service providers, the London Home Show represents a unique opportunity to:
1. Connect directly with thousands of potential buyers
2. Showcase properties and services to a targeted audience
3. Stay updated on market trends and buyer preferences
4. Network with industry peers and potential partners
The show is described as a "truly unrivalled resource for housing associations and developers" and is "consistently number one for reaching the developers' target audiences – an invaluable asset for property professionals in the industry."
Why face-to-face events matter
In an increasingly digital world, the continued success of this in-person event underscores the enduring value of face-to-face interactions in the property market. As Jade Turnstill aptly puts it, "The London Home Show is always a brilliant day out, offering guests unparalleled levels of information and advice from leading figures in the property industry."
For businesses in the property sector, particularly those focused on affordable housing, the London Home Show isn't just an event—it's an essential platform for growth and engagement in a challenging market. As the show enters its second decade, it continues to adapt and evolve, meeting the changing needs of both buyers and developers in the UK's dynamic property landscape.
Come see us at the Autumn 2024 London Home Show
As the property market faces new challenges, the London Home Show's role becomes even more critical. The autumn 2024 event, happening tomorrow, September 28th at the QEII Centre, promises to be the biggest yet, featuring:
You can come to say hi and chat with our Peabody New Homes team at stand seven in the Britten Room. All you need is to register for a free ticket!