The LOMA Latest – December 2024 Edition

Welcome to The LOMA Latest – December 2024!

As we bid farewell to an extraordinary year, we’re filled with gratitude for the partnerships, milestones, and memories that made 2024 so special. From impactful events to behind-the-scenes triumphs, this month’s edition is a celebration of our journey together.

Let’s look back at the highlights, uncover insights, and set the stage for a spectacular 2025!

In The News: LOMA Onsite Insights featuring Sofitel Executive Chef Daniel H?fler?

Welcome to our new series, LOMA Onsite Insights aka LOMA OnSights!?

This series is designed to bring exclusive knowledge from top event industry partners and vendors real time while we’re onsite at events. Each conversation will be packed with lessons learned from years of experience from various professionals providing listeners with fresh ideas and actionable insights that can enhance their own events.?

In each episode, our Founder Loren Maisels, CMP , will chat with industry leaders to explore their unique strategies, creative touches, and innovative practices that elevate event experiences. Keeping it candid and engaging, LOMA OnSights reveals the secrets and best practices that make each partner stand out.?

For our inaugural episode, we are thrilled to feature Executive Chef Daniel H?fler from the 索菲特酒店 Chicago. Recently, we partnered with Sofitel Chicago Magnificent Mile for a client summit and were so excited to highlight all the amazing practices Chef Hofler and the Sofitel team implement to deliver event excellence.

Catch the episode below for fresh insights, creative inspiration, a fun rapid-fire round, as well as unique ideas to elevate the menu at your next event!?

Social Buzz: CMHO Event Highlights

Here are the highlights from our final event of the year, the Children's Mental Health Ontario Conference! This event brought together passionate professionals, innovative ideas, and meaningful conversations that made a lasting impact.

From thought-provoking sessions to powerful connection moments, it was an honor to support such an impactful organization. Also, a special shout out to the Marriott Downtown at CF Toronto Eaton Centre for their incredible support and attention to detail and amazing food that received a round of applause at the close of the event.

We’re looking for to the next event in April 2026!

Loma Listens: Brunch and Pods

This year we started a monthly podcast tradition! Each month, one team member selected a podcast episode they loved, shared it on the 1st of the month, and then led a lively discussion over team brunch at the end of the month.

This new tradition has been a gateway to fresh ideas, new genres, and deeper connections. From the evolution of pasta to the power of kindness, it’s been another way of learning, growing, and bonding—one podcast at a time. Why not bring it to your workplace too?

Check out our 2024 podcast picks to get inspired!

Swoogo Unconventional (IRL) 2024 Key Takeaways

We’re thrilled to announce that LOMA Agency is now a Swoogo Certified Partner, a designation we achieved after rigorous training and hands-on experience with the platform. As certified partners, we’re equipped to offer our clients enhanced customization, flexibility, and expertise in event management.

As a partner, a few members of our team attended the Swoogo Uncon (IRL) Conference in Austin, Texas. We had the opportunity to hear from an incredible line-up of speakers as well as learn more tips and tricks to elevate our Swoogo game. Since we are all about sharing, we've put together our top 5 takeaways from the conference.

Curious to learn how these tips can transform your next event? Check out our blog below!

2024 Wrap Up and Recap

2024 has been an unforgettable journey of growth, innovation, and teamwork. From behind-the-scenes magic to front-and-center successes, this year truly showcased the power of collaboration. We are so grateful for all our partners, clients and the LOMA team for making it all

As we close out the year, we want to wish you and your loved ones Happy Holidays and all the best for a healthy and joyful New Year! ?

Thank you for being part of our journey. Here’s to a brighter and even more successful 2025 together.

Check out the year recap below!

Dates to Keep in Mind for 2025 Event Planning

When planning events in 2025 and beyond, it’s important to be mindful of all the various holidays and traditions your attendees and employees celebrate. A great event is an inclusive one.?

Download the Holiday calendar below to stay updated on key dates to consider when planning for 2025! We’ve made it easy to print out for your desk for easy reference.?

Letter from LO

To close out the year I wanted to express my heartfelt gratitude to our clients and community for your ongoing love and support. We couldn’t do what we do without you and are looking forward to all that 2025 has in store.

I’d also like to thank my INCREDIBLE team for all the exceptional work they do to make magic with all of our events. None of it would be possible without them! Thank you, Yana Verbitskaia, CMP , Amy Gaskin , Angelica Dimapindan , Mari Lucco , Yashita Arora , Matthew Kennedy , Megan Bergquist , Carissa Brown , Amber Swayne , Jennifer Potter, Anne Marie McDowall , Karyn Sheffe and of course our Chief Cuddle Officer Biggie.

Wishing everyone a restful and cozy holiday season and all the best for a Happy New Year!

Lo ??

Stay In the Know

Stay ahead of the curve in 2025! From exclusive industry insights to fresh event inspiration, we’ve got exciting stories and behind-the-scenes moments waiting for you.

Follow us on Instagram - @loma_agency and subscribe to our newsletter, The LOMA Latest and be a part of the journey!