LOL; Humor Can Boost Your Video Marketing Efforts

Have you ever tried YouTubing new topics to learn or went video-hopping on and about but found yourself disinterested because the content was dull?

If you agree, you know what’s missing… If not, you do know what’s missing… Humor!!

Right?!

Now… in marketing, humor does a trick. They don’t feel like conventional advertisements. It is shareable and thus has a wider reach and probably some conversions.

Think about it, you saw something funny, what is your first instinct??

To show it to a friend. Exactly!!?

That is what humorous video marketing content capitalizes on.

(Something to think about huh?)

?Having said that, What does using humor in video marketing achieve?

Well, here’s how it works. Humor in videos -

1. Builds rapport

Keeps people entertained and engaged.?

It has a significant impact in disarming your prospects and fostering greater brand comfort.

Can you recall- Surf Excel’s Daag Acche Hain, Happydent’s sparkling white teeth, and Adobe marketing cloud commercials?

An exemplary way to make your content palatable is to make it humorous, charming, and witty.

A word of caution: don’t forget about clarity. Even the wittiest and most clever message won't work if it's vague.

2. Effortlessly stimulates memory

Jogs up a pleasant sensation and nudges the audience along their buying journey.?

It all comes down to using the repertoire that already exists and maximizing it by inspiring something very memorable.

3. Creates alignment

Humor thrives on community, relatability, and shared experiences.

It starts with identifying a common process or problem and building your story plus humor around it.

So… How to add humor to your video marketing strategy?

Several ways to include comic relief in your video marketing content.?Let’s get into it

1. Parody

It is fairly easy to get yourself on the map by spoofing or imitating something popular. It makes an instant connection with the crowd.

Parody is a surefire way of standing out from the crowd. Give it a creative twist and it’s it!

2. Hyperbole & Metaphor

Hyperbole - exaggerated statements that aren’t meant to be taken literally. Shakespeare used them to poetically bring his words to life. (In Romeo and Juliet, Romeo utters of Juliet, “The brightness of her cheek would shame those stars…”)

It is known to be influential because it is often the funny things that stick.

A classic example - “Red Bull Gives You Wiiings!!!”

And that doesn't even scratch the surface of what brands can do with humor in videos.

‘Use humor at the right moments’

When and how you incorporate humor into your video creative strategy is as important as the content itself. As consumers move through your sales funnel, you should expose them to different content and tiers of humor.

There’s a factor to note - when you’re planning your video creative: tie entertainment and humor to the brand for it to yield in your favor. That means the brand or product should appear first or in tandem with the humor, so your message is still associated with your brand.

Some marketing videos have their humor centered around timing. This is where you need very good post-production.?

Great editing plays the same role as a jazz virtuoso that syncs up the symphonies of different instruments to give one fine melody.

You can use effective timing in a video to dazzle your audience with the element of surprise.

Fun fact: Ninety-one percent of people globally prefer brands to be funny, yet 95% of business leaders fear using humor in consumer interactions.

According to HubSpot Blogs research, consumers say they primarily watch videos to "help relax and unwind." Additionally, people cited, "To laugh or be entertained," as the second most common reason.

Even though your company means serious business it is not necessary to have your marketing videos suit up all the time.?

Now… Will humor in your video marketing efforts work for you? Does it coincide and integrate well with your promotional objectives? Can it turn into the best way to engage your audience? Interested in adding fun elements to your next marketing video?

If you check the boxes, humorous marketing videos are for you and you have stellar reasons to start.

Until next time, Au Reviour!

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