Logos that stand out, Emails that get opened.

Hello People,

Thank-you for joining this Dive.

I really appreciate it.

Let's get diving!

Dive - 1

Learn everything about Logos that tells your Story.

Imagine that you're making a logo which has to be unique.

What would you have as information?

• Know about the Industry.
• Know about the vision & mission.
• Know about the products or services.
• Know about their thoughts, their stories.
• Know whether client is tackling B2B or B2C.
• Know if they're manufacturing or white labeling or reselling.

For more idea,

Make list of competitors &?

observe their logos.

Try drawing that idea on paper,

Obviously, you don't have to be perfect.

But you'll always get new ideas when you're drawing them on paper,

It's tried and tested, it really works.

Do you know?

There is always a controversy about logos -

What came first?

Logo or Concept?

Sometimes client already has a concept about what they want in their logo.

Sometimes designer has to build their concept for them.

For example,

Starbucks, Nike, Apple, etc. brands had a concept before their logo,

Whereas brands like Netflix, Twitter, Google, etc. got their logos first and then the concept.

People might be wrong about these that's why,

It's a never-ending controversy.

Now going Further,

Ask about the material,

They're printing a logo on because color shades always change in different materials.

->I have a book that is considered?

the best book for Logo designing.

If you're interested,?

DM me & I would love to share it with you.

I hope you learnt something in this dive.

Dive 2

Learn about Emails Marketing -?Where Communication meets Conversion.

From a 10-year-old kid to an 80-year-old person everybody has an Email I'd.

This marketing started roughly 35-40 years ago, and it is still very relevant.

It's very trusted as well.

Know what things you have to keep in mind for email marketing.

First things first -?

• Ask for permission, you won't be opening any email you didn't sign up for neither people will.

• Keep your emails mobile friendly, Majority of the people access their emails via their phones, if it doesn't look good in their small screens why would they bother to read it?

• Personalization shows effort and who doesn't love effort? Email them personally, add their name. It shows them that this email was just made for them, make them feel special. It highly increases open rate.

• Decide on the timings, build an email cycle. Don't send emails randomly when you're free, get to know when they are, that is the time you should send emails. You can always schedule them priorly. I send emails to myself too, do you?

• I wonder where experiments don't work? Well, they work everywhere. You learn so much via experimenting, A/B testing will make you understand what works and what doesn't.

• You can build your Segmentation Strategy as per your need, Segmented email campaigns are about targeting specific groups based on demographics or behavior which can result in higher open rates and engagement.

• Visual Storytelling is important at every platform. Using relevant visuals in emails can convey your message more quickly and powerfully than text alone, keep them mobile-friendly, no one will wait 1 minute to load that picture.

I have an awesome case study about drafting an email,

Let me know if you're interested.

I'll share it because sharing is caring.

Thank you for reading it till the end,

I would love to hear honest feedback from you,

I am just one DM away! :)

Follow me on LinkedIn, I post regularly about storytelling, digital marketing, personal branding, copywriting and social media.

Oh, you can work with me too. :)